Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? You'll see a line that resembles this: © 2008-09. | Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. There’s nobody that feels worse than I do.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Flowtown gives you the answer in seconds. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 15, 2010

If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. On a near-continuous basis, consumers are asking for help making purchasing decisions.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. There’s been a bit of news about it recently.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

WebMarketCentral

JULY 7, 2008

YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable. MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though. For a lot our non-tech-savvy business men it's never the less good to keep things very easy.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Otherwise, they probably end up clicking another video on youtube's search results page. Post it to your Facebook page. Your LInkedin page. Your blog, naturally. Now what?&# Im Jay Baer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. The Arkayne Blog) Tagged as: content creation , content ladder , social content , social media , social media strategy Did you enjoy this blog post? Seek Content Inspiration Creating successful social media content isn’t just status updates.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Tags: socialmedia b2bmarketing. And, I don’t necessarily think that’s a bad thing.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. Im Jay Baer.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 3 : Learn To Use YouTube To Convey a Message. (Now and tagged with.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

SEPTEMBER 21, 2010

Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie. Great resource. Thanks again Katie. Great resource. Great resource.

Social Media 157

Social Media Media Paid Content Work Management 157

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. Use content tags & metadata Identify the various topics covered by tagging everything with relevant keywords and metadata. Utilize behavioral tracking Employ tracking tools to record user behavior and interactions with your brand’s content.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Single Grain

MAY 24, 2021

Video SEO is used to optimize videos on platforms such as YouTube to generate higher views and engagement. Moreover, add tags to help Google identify the topics of the individual episodes and make sure that you have good audio quality because the user experience is significant for audio SEO. Yes, you can start a podcast on YouTube!

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Netflix, Amazon and YouTube are excellent examples of brands that take personalization to the next level. 10) Engage with Unsatisfied Customers and Solve Their Issues.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” It was in about 2008, the first part of 2008. ” Eric : Hang on, Jay. Is that your home base?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. Im Jay Baer.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. As a new blogger, I appreciate your candid reviews.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Also noted: • One in four Americans watches a YouTube video every day. • 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Twitter has the fifth oldest. There are 1.5

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

AUGUST 3, 2010

I would think you'd need to handle it with extreme caution or risk alienating the heck out of people who thought they were only committing to a “Like.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167