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B2B Demand Generation Predictions for 2021

The Point

Marketers will need to get ahead of this by incorporating credit ratings into the qualifying process.” – Sarah, Marketing Automation Specialist. “I I think a significant trend for B2B marketing and sales in 2021 will be video. – Ben, Creative Director.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

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More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.

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What’s Worth More?

ANNUITAS

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation. The Heart of Growing Conversion Rates,&# 2008).

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. There was actually another dated 6/01/2208, which I treated as 2008. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

In the previous strategy suggestion we talked about A/B testing for optimising your campaigns, however, email marketing campaigns are also great opportunities for conducting keyword research on your target market. Using the same principles of A/B testing, you can test out certain keywords to see what statistically has greater impact.