SAS Adds Real Time Decisioning to Its Marketing Systems
Customer Experience Matrix
NOVEMBER 15, 2007
This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. Digital Marketing now includes mobile messaging, RSS feeds and dynamic Web pages.
Let's personalize your content