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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

For instance, in 2008, the committee took nearly a year to declare a recession occurred. For instance, ask your employees to talk about how they’ve used your product on LinkedIn, and the one with the most engagement receives a prize. From home purchases to vehicles, these stories led to a huge jump in brand awareness.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Conserve it to ride out the storm, or. Virtual Events.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. Let's take a closer look at those three.

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B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz

PathFactory

The average number of touches it takes to reach a prospect is now over 20 (across email, phone, LinkedIn, etc.). For me, it’s more about ‘understanding’ what your customer wants and needs to see to make a purchase decision. If you’d like to get in touch with Michael, reach out to him on LinkedIn !

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Embrace these steps and watch as they transform your business practices and lead you to greater success.

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2011 Social Media Marketing Trends

Webbiquity

Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Share this on LinkedIn. Facebook added more than 150 million new users in 2010. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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29 Quotes On The Future of Business

Marketing Insider Group

They lean on User-Generated Experiences for purchase decisions. Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico.

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