Convince & Convert

SEPTEMBER 7, 2010

But, let’s say he’s only generated 20 million views. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If not then people need to take a deeper look at his claims and ask some serious questions. link] jaybaer You raise a fair point. I don’t think it does. link] unmarketing Fair enough.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

JUNE 17, 2010

The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Over the past 30 days, it was approximately 10%. Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 11, 2010

But, in short, here is where this notion that the App Store is going off the rails is pretty baseless: – 280 million apps were downloaded from the App Store in December alone, generating $250 million in revenue. (I August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 24, 2010

We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But that’s not the intention at all. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Online Marketing Institute

APRIL 4, 2011

While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Simple word of mouth at/around the office. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MAY 13, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Every company is its own TV station, magazine, and newspaper. 18 social media quotes jay baer View more presentations from Jay Baer. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 19, 2010

How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 14, 2010

That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And of course product improvement ideas are important. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 11, 2010

This approach will certainly generate sizzle but will it sell the steak? At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 20, 2010

link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 6, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. Yes, bills need to get paid.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What shows up in these search results? How much photo and video content appears? Content from your competitors? All rights reserved.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# eduGuru Links of the Week for November 14th, 2008 |.eduGuru There’s been a bit of news about it recently. strategy) [.]

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 14, 2010

On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. .-= Clare Swindlehurst´s last blog. link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? Clare Swindlehurst´s last blog.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Extra resources are important. All rights reserved.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

AUGUST 18, 2010

I use social media heavily not necessarily for lead generation per se for my own branding agency, but to present myself as a thought leader – a softer sell, if you will. But at the end of the day, it’s a time and cost expense that is meant to generate business. Sales, clients, eyeballs – whatever you are after.

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

JUNE 11, 2010

People think the sense of entitlement in the younger generation is a problem. (I August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I think that this country and the world is full of as Tony Robbins says–Urgency Junkies. I like to believe it is perhaps just a lot of self esteem?)

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? There’s a bonus feature that automatically selects winners of online contests, via random number generator. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JULY 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Does More Than Test the Social Waters: Like all long term relationships, building real connections with customers requires a certain level of commitment, and each of the three businesses above are clearly willing make the investment. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

FEBRUARY 25, 2010

Without that passion internally, there's no chance of generating the spark between brand and audience. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Thanks for your note, Jen — and for a site that continues to delight (at least at my house!) link] Promotional Products Great post Susan!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

It seemed that creating and editing these beastly things would always be a complex and expensive task until the arrival of the first online form generators, of which Wufoo was one. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

APRIL 8, 2010

Setting up multiple iPods on an iMac or PC was never easy either until later generations. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. USB and external memory slots = giving up a little control. randygiusto yeah, interesting non-multi-user experience. I hadn't thought of that.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JULY 13, 2010

(And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen. All rights reserved.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

APRIL 22, 2010

You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128