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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. Documented Content Strategy Helps. The Forrester report, as well as others, alludes to this problem.

Top 10 Reasons Small Businesses Excel at Social Media

Acquiring Minds

Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. A survey of 189 Forrester customers revealed the number of blogs started by these B2B organizations `plummeted` in 2007 from 2006 as the results from these blogs did not meet expectations. Help me round off the number to 10! Tags: new media Forrester blogs social media Web 2.0 Last month, Laura Ramos released a report entitled: How to Derive Value from B2B Blogging.

The Tech Economy & Social Media

Marketing Edge

I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Forrester’s consumer surveys show that each succeeding generation takes more tech into their day-to-day life. Admission of a mistake openly serves the greater good, e.g. Beth Israel Deaconess Hospital's wrong side survey as blogged by their CEO Paul Levy. Maybe I am a bit naïve about the transformation social media can help bring about in corporate America and society. Recently Colony listed 5 reasons this tech recession will be different. And you

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.

Agencies Under Pressure to be More Digital

Act-On

And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. Media agencies’ growth mirrored the growth in online ad spend, with growth in programmatic media buying helping them grow 4.4% Marketing has changed more in the past five years than in the past 50. over 2015.

Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% compared to 2008. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

64 B2B Marketing Tools and Resources

Modern B2B Marketing

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Over 50% of leads are not yet sales ready, so nurturing those leads rather than throwing them away can help you maximize results. These tools and resources will help you research demand generation and learn the latest best practices. These tools will help you get started improving your own lead management capabilities.

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Print Ads Click on any of the ads below to view a high-resolution print version in Adobe PDF.

The State of the Blogosphere 2010

delicious b2bmarketing

Respondents for the survey, which was administered in English, represented 24 countries. Photos… Indeed, after the focus on the rise of video in social media, photos remain as the preferred visual to help tell a story. As such, a significant number of bloggers use Technorati tags to help boost their posts and blog when visitors search keywords.In The weapon of choice?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Adam T.

Stats 77

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), Registration pages go away …much to the approval of consumers.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. They do if they are.

The IT Innovation Dilemma Grows

Tom Pisello

In the results, a survey of more than 2,600 global IT leaders by recruitment specialist Harvey Nash, the effect of the great recession on CIO decision-making “appears to be receding, with 74% citing cost saving as a key issue during 2009, down from 84% a year previously.&# Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. I have seen this application being used very effectively by metal building manufacturers to help their customers choose the right color combination for roof, wall and trims.

Agencies Under Pressure to be More Digital

Act-On

And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. Media agencies’ growth mirrored the growth in online ad spend, with growth in programmatic media buying helping them grow 4.4% Marketing has changed more in the past five years than in the past 50. over 2015.

Are You Reaching the Right CIO?

Savvy B2B Marketing

Chris Koch of ITSMA blogged about this recently, in his post outlining the CIO archetypes he helped develop while working for CIO Magazine. That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. You can glean additional insights from the demographics that CIO Magazine shared about the 500 CIOs it surveyed for the 2009 report.

Are You Reaching the Right CIO?

Savvy B2B Marketing

Chris Koch of ITSMA blogged about this recently, in his post outlining the CIO archetypes he helped develop while working for CIO Magazine. That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. You can glean additional insights from the demographics that CIO Magazine shared about the 500 CIOs it surveyed for the 2009 report.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What social media tool helps small business double their reach on Twitter? National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

Can Blogs Help Drive Purchasing Decisions? by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Another survey in late 2008 conducted by JupiterResearch/BuzzLogic stated that “50 percent of frequent blog readers say they have taken an action after reading a blog.”

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running. Posted by: John Kottcamp | April 16, 2008 at 01:18 PM We've actually seen a shortcoming in assigning a single numeric lead score.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Latest Research.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy. I’m sure I forgot a few. Among other stuff.

How does Time affect Marketing Accountability?

Modern B2B Marketing

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. CMO Council: Marketing Outlook 2008.). Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). Where is the disconnect? Lenskold Group/MarketSphere Marketing ROI and Measurements Study.).

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Help Buyers Become Experts. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Third, help buyers use knowledge with confidence.

Tech Media Publishers looking more Like Interactive Marketing.

Tom Pisello

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. To help traditional technology publishers make this shift, we have been proud to partner with several of these providers to develop and deliver interactive smart content ™ and value based interactive tools. That was pretty much it.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Frugalnomics in Full Effect: Forrester and Gartner.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. 6) ERP (17) Internet Cust.

Finding B2B Social Media Tools That Add Value – not Just Time

delicious b2bmarketing

To help your staff? Pick 2 tools to experiment with at a time : You’ll wind up discarding over 50% of these tools, ultimately, but you need to keep experimenting and “churning.” Read “tool master” reviews to give you a sense of the pros and cons : Insights from smart people like Jason Falls help make my job easier. Start with Forrester’s POST approach , and fold the tools in later.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. This is up from 16% in 2008. There better be.