Respondents for the survey, which was administered in English, represented 24 countries. Photos… Indeed, after the focus on the rise of video in social media, photos remain as the preferred visual to help tell a story. As such, a significant number of bloggers use Technorati tags to help boost their posts and blog when visitors search keywords.In Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. For many, blogging has helped provide greater visibility into their industry. MORE >>

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy. I’m sure I forgot a few. Among other stuff. MORE >>

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends. MORE >>

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Over 50% of leads are not yet sales ready, so nurturing those leads rather than throwing them away can help you maximize results. These tools and resources will help you research demand generation and learn the latest best practices. These tools will help you get started improving your own lead management capabilities. MORE >>

What social media tool helps small business double their reach on Twitter? Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.&#. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. While 28% of U.S. MORE >>