Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The interview is split over four videos. All Rights Reserved.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. Today’s featured site: the JibberJobber blog. Today’s featured site: The Paper Bull. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). Memes (10). April 2007.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 You can follow any responses to this entry through the RSS 2.0 Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. The first Aflac duck debuted in 2000. The company reported $9.7 United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

JULY 22, 2008

Featured. |. work: In Pursuit Of Passion view presentation (tags: web2.0@work © 2008 SlideShare Inc. My Slidespace. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. work: In Pursuit Of Passion. From: sachac , 2 months ago. SlideShare Link. Copyright Violation.

Web 2.0 100

Web 2.0 DMCA Privacy Policies Copyright 100

Buzz Marketing for Technology

JUNE 27, 2008

Posted by Tilly McLain on June 23, 2008 at 11:19 AM in New Features | Permalink. |. Posted by Tilly McLain on June 11, 2008 at 09:47 PM in Service Updates | Permalink. |. Whats cool about this is that it makes your Messenger contact list really come alive, transforming it into a socially aware RSS Reader. Comments (3). |.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

WebMarketCentral

JUNE 17, 2009

Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. A recent improvement has made this feature even more valuable – integrating with LinkedIn. Technorati Tags: social media , Twitter , Linkedin , Tripit , success stories , Atlanta.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. Both versions contain the illustrations featured above. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. Trackback by Extra Technology News — March 15, 2008 @ 11:55 pm. in Reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

MAY 31, 2010

Page title (Title Tags) – This is what is visible at the top of the browser window. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. By default, search engines will use words from your first paragraph if you don’t specify a description tag.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Featured. |. tags: elearning professional ). © 2008 SlideShare Inc. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post to Twitter. Post: Blogs and educating the eflective practitioner. From: paullowe , 1 week ago. you can see more on this at my blog at http//eflections.edublogs.org.

Education 100

Education DMCA Wiki Peer-to-peer 100

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Use the groups features and find groups where you might want to contribute. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. chrisbrogan.com. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. Resources

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. You can follow any responses to this entry through the RSS 2.0 Upcoming Events.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

Enter your email address: May 23rd, 2008 in Productivity. links for 2008-05-25 at DeStructUred Blog. Jamie says on May 23rd, 2008 at 12:11 pm. Lorie Marrero says on May 23rd, 2008 at 7:28 pm. Ann says on May 23rd, 2008 at 10:43 pm. Farfield says on May 24th, 2008 at 5:07 pm. CONTRIBUTE. PRODUCTIVITY.

Product 100

Product Work Management RSS Privacy Policies 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Featured. |. tags: workliteracy communication ). ® Categorize, sort, and prioritize (info, tag words) ï?® © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post to Twitter. From: vyonkers , 4 days ago. SlideShare Link.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008. APQC knowledge management km best practices. KM Overview. Case Studies. Search. -->. Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, Turn your computer into an alarm clock? Use Gmail as a web-based hard drive for file storage?

Tools 20

Tools Best Practices PageRank RSS 20

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JULY 24, 2008

Featured Services. March 9-12, 2008, Orlando, FL. Featured Members: Careers ? Featured Content. Fast Company Features. Newsletters / RSS Feed. Copyright © 2008 Mansueto Ventures LLC. Tags: Careers , Work/Life. Business Networking. Membership is free. Sign up Learn More Already a member?

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Featured. |. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Tag Cloud Wisdom. June 27, 2008 | Permalink. |. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. with the tag, "web2.0wednesday." " Use the same tag for Technorati. June 25, 2008 in Web 2.0 Technorati Tags : web2.0wednesday.

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

OCTOBER 4, 2008

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. October 02, 2008 in Learning Trends , Management , Organizations , social networking , Web 2.0 | Permalink. |. October 02, 2008 in learning | Permalink. |. Technorati Tags : workliteracy. through the lens of Web 1.0,

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday, April 23, 2008. May 9, 2008 8:12 AM. Subscribe via RSS Reader. View blog top tags. ▼ 2008. (42). Featured gadget: map it in your spreadsheet. Utecht’s Daily Links 06/26/2008. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively.

Education 100

Education Personalization Wiki Social Networks 100

Online Marketing Institute

OCTOBER 31, 2010

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. How do you solve Social Media Tool Exhaustion? P.S. My time in Shanghai wasn’t all work. and great speech!) What a great post to save to my favorites and keep in my arsenal.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

B2B Marketing Savvy

SEPTEMBER 30, 2009

In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) 301 Redirect Availability: If SEO is important to you, this is a critical feature. Marketers love this feature (the ScoopD team included) so it makes our evaluation list though not as critical as other pieces.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. RSS subscriptions are up. Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117