Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Speak as Your Target Audience Does Use the vernacular the public uses as observed in search inquiries, confirms relevance and creates instant connection (ex.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

I see how marketers would like this, but not sure all customers would appreciate being targeted like this. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Michael A. Stelzner Here's a cool tool to integrate Email and Social Media (Have you heard of Flowtown?) All rights reserved.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Have them document EVERY question they receive.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 4, 2010

If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business. If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 20, 2010

I attracted 1008 keywords to my website last month although I'm actually targeting 10. We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now. I myself is a blogger and have been targetting long tail key phrases sometimes.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Buzz Marketing for Technology

JUNE 19, 2008

Added by Clark Shah-Nelson , last edited by Clark Shah-Nelson on May 20, 2008 ( view change ). Develop and implement a marketing plan that takes into account the target student population, the technologies available, and the factors required to meet institutional goals. Can target students meet the parameters of program scheduling?

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MAY 27, 2010

One thing that’s excited me is socialmention.com It’s unbelievable the amount of data they give you and the ultra-targeting you can do with a free search tool. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Sounds like it could really help businesses out in the social media realm.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. The game is going to change in a big way very soon.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 15, 2010

Awesomely helpful post from @jlysne today: [link] #in [link] MarionConway Right on target RT @rjleaman Get Your Social Media Operations Act Together [link] by @jlysne via @jaybaer [link] Heather Whaling Do you plan for the "operations" of social media? All rights reserved.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

AUGUST 10, 2010

JF : Hyper-targeting. In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. Curious how you measure the success of these targeting efforts? link] Targeting them can increase reach, efficiency #socialmedia #sm #smo [link] SharpConsultingGroup Where to find your biggest fans (influentials)?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

It’s too confusing to have a strategy that targets advocates AND people that have never heard of you. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 13, 2010

[link] Narciso17 One Big Person Jumps to Mind: He's one of my mentors that used to work at IBM (for nearly 20 years) – he showed me the value of really trying to dig into the mind of your target audience (be it a buyer, analyst, early adopter, etc.). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Before advanced contextual and retargeting capabilities became the norm, MySpace’s ability to target banner ads based on members’ interests was a huge edge. They are now an excellent resource for targeting audiences in entertainment and music.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JUNE 2, 2010

Mossimo had that rolling until they showed up in Target. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer I wonder if their angle is really to just be a brand, and not about any particular item(s). Smart, as long as you don't get a backlash or sell out. link] jaybaer Exactly.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Online Marketing Institute

OCTOBER 1, 2010

Drew Hawkins These are good points and considerations for consumer-targeted websites. Enjoy the beach! Jeremiah Owyang I can see a new insurance product hitting the market for the social network active. How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. Facebook Apps and Tools.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Vidyard

MAY 3, 2015

That information doesn’t necessarily tell you what the site’s strengths and weaknesses are, but if you know your visitors well, and segment them into target personas, you can get the insights needed to customize your company website for each persona. You could offer an FAQ video or demo of the integration.

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

Convince & Convert

SEPTEMBER 20, 2010

A way to get an insight into the minds of your target audience. A way to get an insight into the minds of your target audience. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It's a source of information. It's a source of information. All rights reserved.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 20, 2010

I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I appreciate it. We’ll see how it goes next year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

I think that is more powerful than targeting by city, state or region. That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

FEBRUARY 25, 2010

It takes a lot of hard work and effort to learn about a client, their target market, location and goals, but pays off in the end. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 9, 2010

But we have a client whose audience is really tightly targeted in specific enthusiast niches and has a very technically-advanced and frequently misapplied product. That means the smaller networks may be just the place for targeting young hip audience. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

MARCH 18, 2010

Couldn’t we use our social media outposts as targeted landing pages for our email and direct mail communications? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter? All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 8, 2010

[link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Instead of starting a blog, start a commenting presence: A number of agencies are putting out mediocre blogs, just so they can say they have one. All rights reserved.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 8, 2010

Now if only I could figure out how to target the concept of tech support. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Active listening required. Great stuff. link] Justin Whitaker RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? All rights reserved.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

MARCH 16, 2010

If you're trying to target them, just go elsewhere. No wonder, and this post does a good job of not only explaining 'why'; but by considering the opposite action for these points (eg: choosing a platform that targets a younger audience if that is the target market), one can get some good strategy ideas right from there.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Facebook makes targeting updates a cinch (choosing a specific group to send to), but most other platforms (namely Twitter) don't offer anything even close. All rights reserved.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Hubspot

NOVEMBER 20, 2018

In 2008, YouTube began allowing clickable links YouTube called "annotations" that you could insert into your videos. Here's YouTube's Live Streaming FAQ page for more detailed information. YouTube ads target you based on an algorithm similar to Google and Facebook. You can add an end screen or cards to promote content.

Youtube 73

Youtube Paid Content Features Mobile Advertising 73

Hubspot

JANUARY 29, 2018

In 2008, YouTube began allowing clickable links YouTube called "annotations" that you could insert into your videos. Here's YouTube's Live Streaming FAQ page for more detailed information. YouTube ads target you based on an algorithm similar to Google and Facebook. You can add an end screen or cards to promote content.

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Convince & Convert

MARCH 2, 2010

It’s indeed exciting to see a major B2B player like Exact Target make this move as well because ultimately B2B marketers everywhere benefit as B2B marketing vendors start developing or integrating more social capabilities. It'll be interesting to watch how Exact Target and other companies in this space evolve.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JULY 9, 2010

Covergirl's target market are not going to be attending the MTV movie awards, they are going to be the ones home watching them. Kara Beson Great marketing tactic to make their target marketing relate more to the product. Kara Beson Great marketing tactic to make their target marketing relate more to the product.

Personalization 123

Personalization Paid Search Agency Transparency PR 123