Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Five things the legacy ERP vendors dont want you to know about on-demand ERP. Force.com: Create and Run Any Application On-Demand. Forrester Wave: Service Desk Management Tools, Q2 2008. Create and Run Any Application On-Demand. Five things the legacy ERP vendors dont want you to know about on-demand ERP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

JANUARY 21, 2010

in January 2008. Forrester Blog for Interactive Marketing Professionals. ClickInsights: How can B2B marketers use content effectively for demand generation? Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh. "Disconnect between sales and marketing" Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. The biggest struggle for me is getting buy-in from the upper management on making a big expenditure on something like community or forum development. Do you have any strategies for this? All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. It’s especially important for demand generation, where we have such a short time/space to capture our audiences’ attention. in January 2008.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. in January 2008. ClickInsights: How can B2B marketers use content effectively for demand generation? I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. CDI) a full-service marketing agency with offices in Silicon Valley and Seattle that specializes in demand generation and lead management for high-technology companies. in January 2008. ClickInsights: How can B2B marketers use content effectively for demand generation?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are. Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. The act of using content to generate demand for a complex sale is a long-term proposition.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

NOVEMBER 8, 2013

Consumer budgets are drastically lower, since the 2008 financial collapse. Consumers, in turn, demand much more from their experiences with brands, regardless of where these experiences occur and what devices they are using. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. The growing demand for greater relevance is the impetus for this approach.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Should BlackBerry Users Demand Overtime Pay? Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. From Applications to Services: The Shift to On-Demand.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Engagio

OCTOBER 13, 2020

There are four ways marketers can change to support this new revenue process: Expand demand gen to include expansion — Demand gen teams should think about their role differently, adding campaigns, content, and contacts to drive pipeline for expansion business, not just net-new activity. The nature of B2B deals are long and complex.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. This gives you solid and very powerful information to go on.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Engagio

OCTOBER 1, 2019

There are four ways marketers can change to support this new revenue process: Expand demand gen to include expansion — Demand gen teams should think about their role differently, adding campaigns, content, and contacts to drive pipeline for expansion business , not just net-new activity. – Forrester Consulting.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. CDI) a full-service marketing agency with offices in Silicon Valley and Seattle that specializes in demand generation and lead management for high-technology companies. in January 2008. ClickInsights: How can B2B marketers use content effectively for demand generation?

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Kim’s role at Thanx resides on the demand gen team, so it’s her mission to provide useful content that helps create MQLs for the sales team.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

OCTOBER 1, 2010

Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. Gigya offers a best practices guide on increasing registrations using Social Sign On technology (PDF).

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Nine Demand Generation Tools and Resources. Measure Relationship Depth (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Kim’s role at Thanx resides on the demand gen team, so it’s her mission to provide useful content that helps create MQLs for the sales team.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

This is up from 16% in 2008. Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Metadata

APRIL 22, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And we saw how the demand was going up and more funding went into this market.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And we saw how the demand was going up and more funding went into this market.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And we saw how the demand was going up and more funding went into this market.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Which do you believe? The rich get richer.

Twitter 147

Twitter CRM Business Paid Search Agency 147