Scoop.it

AUGUST 17, 2023

That’s why content curation, reposting content from others, can be incredibly effective. But in order to succeed with content curation for Gen Z, you need to first understand that Gen Z is a large and highly diverse group. A singular content curation strategy won’t be enough.

Curation 77

Curation Marketing & Strategy Marketing Strategy Marketing Automation Services 77

Valasys

DECEMBER 18, 2019

Valasys Media understands the importance of user-generated content (UGC) & curates its content strategy around the latest B2B products or services. The articles published on the platform are relevant & comprehensive & derived from original research. Drift is the world’s leading conversational marketing platform.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less? Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. It helps us treat them in a way that is authentic and relevant.”— We work for the buyer.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. Automating the “garbage in, garbage out” marketing approach benefits no one.” Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech Advisor

DECEMBER 6, 2019

This is how different departments in an organization are impacted by calculating CLV: Marketing: Are the current marketing spends and channels justified and relevant to bring in new customers as well as offer enough for existing customers? This means that there is a marked difference in the way that each department is expected to operate.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Take YouTube, for example. Interested in demand generation best practices and Napa Valley wineries? No problem.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen! Mike Corak Most appreciated.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. To find the best and most relevant content and bring it forward. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Hubspot

DECEMBER 20, 2011

In 2008, the age of the average user jumped to 33. Research what people in your industry are posting by searching relevant #hashtags. The Beginner's Lens has curated a nice list of Instagram apps to get you started. Mobile is huge, and its growth is not stopping. In 2004, it was just for college kids. People love visual content.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. All rights reserved.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Oktopost

MARCH 28, 2022

Luckily, since it first launched in 2008, several Hootsuite alternatives have been developed and each one offers unique advantages. Does the platform give you curated content options? Can you follow relevant influencers and thought-leaders? Do you have a visual calendar for content publishing? Can you listen to your competitors?

Enterprise Management 99

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 99

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

MAY 24, 2021

When you enter search queries into Google that trigger audio results, then the search engine displays a list of relevant podcasts in the form of a carousel known, in this case, as a podcast carousel. Other content such as images, audio and video are prominent, and they show up consistently for relevant search queries. YouTube.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Digital Marketing World Forum

SEPTEMBER 6, 2019

In 2008, she founded an influencer marketing agency Blissful Media Group, and network as well as an influencer conference Blissdom which focused on mom influencers and brand relationships. They also have fun getting creative and customizing each frame with gifs, tags, polls, Q&A, stickers and more that followers love to interact with.

Paid Social Agency 40

Paid Social Agency Media Advertising Agencies Paid Search Agency 40

Single Grain

AUGUST 3, 2021

Launched in 2008, Hulu is the only service that offers access to every major U.S. According to Hulu , Generation Stream is a group of people who are “young, affluent, driven, always connected, content curators, and early adopters. Hulu offers different types of ad choices to target viewers in a relevant manner.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Online Marketing Institute

OCTOBER 1, 2010

More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Adobe Experience Cloud Blog

JUNE 24, 2013

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand —not just always ‘on,’ but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.”.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Content Standard

SEPTEMBER 29, 2017

On October 31, 2008, on a forum board dominated by cryptography enthusiasts, programmers, and privacy anarchists, a nine-page white paper appeared from a user going by the name Satoshi Nakamoto. .” It Started With a White Paper. ” It was meant for a crowd of decentralized privacy and currency enthusiasts.

Peer-to-peer 63

Peer-to-peer Paper Paid Search Agency Transparency 63

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Not all of those people will be relevant in helping me answer my questions about a product. A survey of 4,875 adults (500 U.S.) Well, almost.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Hubspot

JUNE 13, 2016

We've curated some of the best real professional bio examples we've ever seen online. For instance, he talks about where he's from (a relevant detail for a real estate broker), his love of the water, why he started his business, and how he's committed to the local community. So, what does a top-notch professional bio look like?

Examples 28

Examples Ad brokers Best Practices Hubspot 28

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. 28: The 21 Best Content Curation Tools. #29: Market interest has remained fairly strong since then. Google Review Count: 209.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. You can follow Brian on Twitter @BrianZimm1.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. Twitter made a splash at SXSW in 2007 and began to grow rapidly. 3) It provides more options for engagement.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. This is up from 16% in 2008. Of course not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Vidyard

MAY 13, 2020

It’s the place you get to curate the videos, images, and descriptions visitors see. Positive comments from relevant prospects are nice and genuine complaints from real customers or prospects are useful. YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Convince & Convert

MARCH 16, 2010

Much less time is spent in the public stream, where discoveries occur, and much more time is spent answering replies, and monitoring relevant topics via Twitter search. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I mean content should be king, not one-liners on the likes of Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Vidyard

MAY 13, 2020

It’s the place you get to curate the videos, images, and descriptions visitors see. Positive comments from relevant prospects are nice and genuine complaints from real customers or prospects are useful. A well-curated, purpose-driven channel can educate prospects and customers about what you offer. Contents 1.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Online Marketing Institute

DECEMBER 13, 2010

It’s safe to assume that next year, we’ll see the rise of a new form of blogging platforms, those dedicated to simplicity with an emphasis on mobility, curation, instant presentation, and community. 2011 is the year of information curation and the dawn of the curator. The weapon of choice?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Hubspot

DECEMBER 22, 2015

But there are much better ways to pass the time while traveling -- which is why we've curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy. is a website that curates some of the best links on the internet. 16) "Man On Wire" (Documentary, 2008). What is it?

Best Practices 28

Best Practices Marketing Analytics Tools Curation Internet Marketing 28

Outgrow

JUNE 11, 2020

Targeting your audience with curated content at every stage of their journey is quintessential for success. Case Study: In 2008, Tnuva (Israeli Food Processing Company) launched 2 new flavors of their white chocolate, Yolo. Webpals Group can help curate user-specific content to target audiences across the buyer’s journey.

Paid Search Agency 52

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 52

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session.

Social Media 128

Social Media Media Paid Content Conference 128