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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. link] < possibly.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Will send you a ping.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.

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Change or Die | Fast Company

Buzz Marketing for Technology

March 9-12, 2008, Orlando, FL. Featured Content. Newsletters / RSS Feed. Copyright © 2008 Mansueto Ventures LLC. Alternative Thinking About Business And Technology Learn how HP can help you run IT like a business at hp.com/alt. Whatever your size, theres a Sun solution for your business Learn More. Business Network.

Companies 100
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

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Are You Growing Enough Voices

Convince & Convert

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. To continue invigorating your content, you have to always be recruiting new voices.