Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. His value as an educator and coach and the spotlight he’s shining on the video creation business is lifting all boats, not just his own.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

JUNE 2, 2016

New TLD holders should (as now) focus on building highly relevant content on their.brand and.generic to earn search visibility," they went on to explain. In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. ICANN is the governing body that sets rules for the internet.

Domain 28

Domain Branding Brand Identity Terms and Conditions 28

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Buzz Marketing for Technology

JUNE 19, 2008

> Online Education. > Added by Clark Shah-Nelson , last edited by Clark Shah-Nelson on May 20, 2008 ( view change ). Commission on Institutions of Higher Education. Dashboard. > > Delhi Computer Information Systems (CIS). > > CIS Home. > > Services. > Delhi Computer Information Systems (CIS).

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. See my review of the iPad review here) This content would also make a fantastic Facebook application.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Our job is to educate a marketplace to be objective driven.’What link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? I'd like to see PRSA take an even more aggressive role in educating the public about PR. Better question: How can we integrate email and social media to increase customization and relevancy?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 11, 2010

I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. Joe [link] Joseph Manna AWESOME!

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. Wirth Professor in Learning Technologies at the Harvard Graduate School of Education. A Seismic Shift in Epistemology.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. And make sure to atomize your content , taking one idea and propagating it in as many places and formats as possible, each reaching a different audience. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

Terrific content, per usual. Terrific content, per usual. And for ideas in creating the valuable content your business needs on social media, Jay Baer gives 7 steps to get your message right. [.] Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Buzz Marketing for Technology

JUNE 27, 2008

Continuing Education. Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. s students are no longer the people our educational system was designed to teach.â?? s Seattle Innovation Symposium, an intense, invitation-only summit of educators and business technology leaders led by Harvardâ??s E-Business. LEADERSHIP.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. He knows what he’s doing, and I can assure you the content will be solid. link] [link] Tania Silva Wish I could go to the #Socialpalooza!!

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? 75 Content Starters for Any Industry by Moz. How can you plan a consistent stream of compelling post topics?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] What Can We Learn From Top Content Marketing Blogs? blog | ideaLaunch [.]

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Less that 5K participants, all college educated, high income, and getting news from 3 media sources a day. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. Why is this? Great post.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. How do the companies that request publishers allow them to latch onto and resell their work, value the publishers and this content?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

But that doesn’t make it any less educational, or required. But it’s not very likely. link] jaybaer Thank you Andy. I do realize that failure in social is a little scary because it is so damn public. link] jaybaer Ouch. Just reading that brings the memories flooding back.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 15, 2010

The Internet has raised the bar for the quality of content companies produce and the glossy, self-serving, text-heavy brochures just don’t work anymore. If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. Case studies offer the perfect mix of both.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

JULY 13, 2010

I see quite a few senior PR firm leaders who “get it,&# but are still content to let others lead the way. Educate everyone. Social Media needs to be part of every PR program; however, someone needs to take ownership at the company for managing the various aspects of it. Thanks again… elizabethsosnow Thanks, Brett.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Yes, I would say, online ranters are critical to my marketing strategy!

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

MARCH 16, 2010

I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content. Content is king, agreed. Twitter provides ready access to said content. My FB and Twitter audiences are not the same; communication styles and content are different.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

MARCH 2, 2010

This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform. I always preach the use of smart, selective, contextual email for clients and friends. It's still the shortest distance between two points!

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. is Crucial to your Content Marketing Strategy [link] 11 Whys I’m a Social Media Addict by @jaybaer « Simbeck-Hampson Consultancy [.] “…with social media, my relationships aren’t bound by geography or circumstance.”

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Buzz Marketing for Technology

JUNE 27, 2008

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. Is the educational establishment addressing this trend? Home What’s new?

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Education/Training. Data Center - Feb 2008. Data Center - Aug 2008 Enterprise Architecture - Sept 2008 Security. Storage - Feb 2008. Storage - June 2008. Virtualization Directions - Oct 2008. April 2, 2008 (Computerworld). Related Content. Floundering Users. Miscellaneous Bait.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147