What marketers need to know about managing social media through an economic downturn
Sprout Social
FEBRUARY 16, 2023
The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How active are your competitor’s mentions, tags and comments? She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. How often are they replying?
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