Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Remember that your videos represent the heart and soul of your company. Take YouTube, for example.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. Ive founded 5 companies, and spent 15 years running digital marketing agencies. And when the accidents went away, so did the behaviors.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JUNE 24, 2010

But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers. Show them aspects of your company that they didn’t already know. Testimonials are a huge part of the infomercial world, as they are for effective social media.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Ive founded 5 companies, and spent 15 years running digital marketing agencies. All rights reserved.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient. Want to get to know us better?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. How did I know that?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Company intranets and message boards. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Single Grain

JULY 16, 2020

The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty. Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Chatbots emphasize the company's brand and image.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JUNE 7, 2010

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

MAY 10, 2018

The year is 2008, and you're an inbound marketer at the top of her game. You blog three times a day, craft beautiful emails promoting your company's latest products, and share content relevant to your marketing personas on social media. For companies that aren't Amazon, that's a lot to deliver on. The Hard Truth About Marketing.

Top of Funnel 78

Top of Funnel Allocation Paid Search Agency Advertising Funnels 78

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. I think some companies do a good job of this…Comcast to name one.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? What’s Your Pitch?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. For Part 1 of “Operation Guillaume”, the company launched an online poll of their fans to identify the highest-priority “geek” movies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Start dialing.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

Companies that simply put a “Follow me on Twitter&# or “Like us on Facebook&# without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network. (I Thanks, Bas Jeremiah Owyang Bas Many companies are integrating social media into their corporate website without a plan.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Media Paid Content Work Management 155