The ROI Guy

FEBRUARY 11, 2009

The pain and risks vs. reward for Vista upgrade just pales in comparison to other cost savings projects in the data center like server / storage virtualization and systems management consolidation. But that was back in June of 2008 before the meltdown. And when you have less to spend, you want to get more for less.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What other criteria do you use?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Or that a company will be doomed if it does not entertain some form of social media management program.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake. And companies with better reputation and buzz around them should (theoretically) do better than their competition. Every week.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

Twenty-first century project and portfolio assessments are great classroom-level tools for monitoring the progress of individual students but, as the report mentions, "These assessments typically are not valid or reliable for broad comparisons across classrooms or schools." Podcasting 101 — How Educators Can Use This New Technology.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. A sorry WOULD help but at this point, BP is way too ahead in terms of bad PR for it to make any difference. Fawn Thanks Jay. You are exactly on point here.

Social Media 156

Social Media Media PR Webinar Metrics 156

Buzz Marketing for Technology

JUNE 27, 2008

Written by Bernard Lunn / May 21, 2008 11:15 AM. / 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM. Posted by: Jeremy Lundberg - DLC-Solutions.com | May 21, 2008 1:37 PM. Posted by: JC Cameron | May 21, 2008 1:38 PM. RWW Daily by Email.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Previously, content about Kodak products would have been created by the media. Photography magazines. Gizmodo and other tech blogs. All rights reserved.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Buzz Marketing for Technology

JULY 22, 2008

On April 15th, one month from today, as an experiment on this blog, I will share that full article, which also contains a detailed feature comparison chart of both fee-based and free social bookmarking vendors and sites here on Intelligent Agent. April 2008. March 2008. February 2008. January 2008. here we go.

Enterprise Management 100

Enterprise Management Work Management RSS Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / EngineS WEB | May 12, 2008 6:12 AM. Posted by: John Elar | May 12, 2008 6:13 AM. Posted by: steveballmer | May 12, 2008 6:21 AM. To this post = it would be good to see price comparison for design services fees. Posted by: Janusz | May 12, 2008 6:27 AM.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

June 27, 2008. Edward Winslow , A “tired” refired business professor, at 10:00 am EDT on June 17, 2008. Piss Poor Prof , Google should be research, at 12:50 pm EDT on June 17, 2008. Dolsy Smith , Librarian at The George Washington University, at 2:15 pm EDT on June 17, 2008. FOR JOB SEEKERS. POST A JOB.

Education 100

Education Research Google Class 100

Buzz Marketing for Technology

JUNE 27, 2008

Links 3-08-08 to 3-25-08 | effectivedesign.org on 26 Mar 2008 at 3:39 am. [.] ThatsBlog.com » Blog Archive » Blog Carnival: Blogging: Fifth Edition on 20 May 2008 at 2:57 pm. [.] April 2008. March 2008. February 2008. January 2008. Copyright © 2008 Edith Yeung.com Dream Think Act.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Post on Google Buzz. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

SEPTEMBER 1, 2010

Excellent comparison to A/B and multivariate testing, too. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. link] jaybaer I love your post. Great, great stuff. All rights reserved.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JULY 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s about behavior.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. All rights reserved.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Creating Engagement in B2B Marketing by Buzz Marketing for Technology. Facebook Statistics. Content Marketing.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. in 2010, essentially flat in 2010.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Hubert Sawyers III RT @brett: Why You Should Use a Content Rationale Report [link] (via @jaybaer @shannonpaul) [link] Ian Greenleigh Very cool.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Twitter 145

Twitter CRM Business Paid Search Agency 145