The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site. [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. July 8th, 2008. I’ve taken this up with a business motive in mind, rest assured!) See a video of Dan showing how this works  on Fox Business Network. Next: Three tools for seizing control of your business and personal life.

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RSS Work Management Marketing Management Privacy Policies 100

Bluetext

FEBRUARY 14, 2024

Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. It simply means that the brand is trailing the business. Army (2023).

Enterprise Management 37

Enterprise Management Work Management Marketing Management Startups 37

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

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Spending Media Mobile Advertising Forrester 120

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. Let us refer very briefly to business and technology expert Bernard Marr to get our terminology right before we go on.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

ClearVoice

OCTOBER 18, 2018

I loved the people, but since the content was geared toward small business owners, I found myself researching tax laws and marketing advice, instead of writing about the topics I actually cared about: travel, wellness and relationships. Well, that’s in public relations, even if she doesn’t currently work in the field.

Ethics 105

Ethics Blogger Copywriting Rules 105

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. In general, this means it’s supporting your marketing and business goals. What is content marketing?

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. You have to train employees too.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. Design & Production. 2008 FOLIO Award Winners. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Summit Business Media's AdvisorOne.com Launches Paid Content Product.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

AUGUST 18, 2010

And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. What do you think?

PR 162

PR Social Media Paid Content Media 162

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JUNE 17, 2010

Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. For us, it has helped expand our consulting business, which is a real measure. For us, it has helped expand our consulting business, which is a real measure. Traffic to my blog.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

JULY 31, 2012

B2B: Business Media. Design & Production. 2008 FOLIO Award Winners. Business Development. Production/Printing/Manufacturing. Production Software. Publication. Design/Production. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Business Dinner. Business Meeting.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. The decision to go with a web or native app comes down to what makes the most sense for the business so there is no right answer to this one.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Don’t mistake experience for expertise.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Particularly if the blogger is clearly a fan of the company/product/service/brand. Ruby Web says: September 9, 2008 at 2:53 am Great article. out of 5) Loading. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 12, 2010

Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. Social Media With A Mouse?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 15, 2010

We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). Social network connectivity is becoming the post-modern email newsletter. (For Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. With JaneNation, St.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. But what if you’re a big business with lots of SEO already? Does that drive business to you? Spread the net. Regardless of size, you need backlinks.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. in the morning here in Holland and I can't sleep.so what do you do? in the morning here in Holland and I can't sleep.so what do you do? All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Content Standard

DECEMBER 30, 2020

Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. Image attribution: Kampus Production on Pexels. That’s where content marketing awards enter the arena. Best of luck on all your entries!

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. After college, I worked in customer relations for a large electronics' company.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). Businesses will surely veer between the two given the way their focus shifts.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 7, 2010

He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 27, 2010

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. I know you’ve got a bunch of exciting new products that I’m excited to try. Sounds like it could really help businesses out in the social media realm.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. JB : Will these tools ever truly benefit the small business?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. A new product launch. Great for small businesses. A write up on a blog. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117