Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. He is the Founder & President of Tiecas, Inc. – Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 18, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008.

Social Media 100

Social Media Social Marketing BtoB Media 100

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. It’s a way for organizations to further their role as a resource to their audience. Resources Copyright © 2010 Tiecas, Inc.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Think about new “arrangements&# of content as resource centers for prospects and/or customers. Resources All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 14, 2010

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. NOTE: Both 5 and 6 are easy to start but do require a significant amount of internal resources to manage and update regularly. Resources Think carefully before you jump into either one of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JANUARY 26, 2010

Many of my industrial clients have in-house resources to maintain and update their company websites. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources Sometimes you need help with a specific marketing challenge. He is the Founder & President of Tiecas, Inc. –

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). First focus on driving a critical mass of interested traffic by making sure prospects can find your business blog.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 11, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

NOVEMBER 16, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

OCTOBER 2, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 29, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } Tweets that mention Content Auditing and Mapping it to the Industrial Buy Cycle | Industrial Marketing Today -- Topsy.com Previous post: Is Your Industrial Website Still Just a Business Card?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. It does take time and resources to do it well and produce results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources Try to post new material at least twice a week and more often initially. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Be a resource. Ardath Albee. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Industrial Marketing Today

AUGUST 24, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. { Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. { Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Features 60

Features Web 2.0 Planning Work Management 60

Online Marketing Institute

JUNE 26, 2009

About Us Staff Gordon T Hughes II Nick Ferrari Mark Rothman Board of Directors Contact Us Member Directory News Business Media Matters BMM Archive BMM Sign-up E-News E-News Archive E-News Sign-up Face-To-Face Report FtoF Archive Global Industry Insights Inside the Beltway Press Releases Press Releases Archives ABM Headlines/Member News Careers Find (..)

Research 40

Research Marketing Management Media Planning 40

Convince & Convert

FEBRUARY 7, 2012

Because of its popularity, during the 2008 U.S. LinkedIn Answers has predominantly good data for Business-to-Business (B2B) marketing. By spending time in LinkedIn, you’ll get an insider’s view into the problems that your business can solve for your customers. Question Yourself.

Verticals 117

Verticals Linkedin Network Marketing Communities 117

Industrial Marketing Today

JUNE 8, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60