Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Sounds simple, right? Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. You need to rethink your business model first and fast. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. However, this is the exception and not the rule and is typically used in product specification or data sheets. All Rights Reserved. Resources

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JANUARY 26, 2010

As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I service industrial companies, as you do. It allows someone who is on the road to supply the right information to the customer, demonstrate the exact solution via a video, refer them to a blog or tech article with the detailed solutions for their problem and take an order while traveling.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 14, 2010

The focus is squarely on you, your company and its products and services. Using all or any of the above content strategies will help you shift the focus from your products and services back to the customer. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. of Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 20, 2010

Solution Mapping: Look across the company’s portfolio of offerings to identify and put together – or map a solution for each of that market’s key business requirements – incorporating products, services and programs as needed. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. Develop content templates – sometimes it helps to develop a template for creating new content.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g. Online tipped over the 50% point in late 2008 and has grown every year since.

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Industrial Marketing Today

JANUARY 14, 2011

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Martin Butters - Business and Social Media Director of markITwrite.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

WebMarketCentral

JULY 7, 2008

This is because, as the report notes, it takes time to build external links and a significant body of content, which are critical to establishing credibility with both search engine spiders and human readers (and why persistence is one of the most vital components of effective business blogging ).

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Online Marketing Institute

JUNE 15, 2009

Particularly if the blogger is clearly a fan of the company/product/service/brand. The Straight Pitch » Blog Archive » TSP: How Not To Pitch Bloggers says: August 29, 2007 at 11:53 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. Am glad you liked the “do not pitch&# suggestion.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

seo.co

NOVEMBER 8, 2021

They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service. Buffer Blog. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Business Financing > Bank Financing > Blog article: I drew pictures at a sales meeting, and it worked. StartupNation Blogs. July 11th, 2008. Currently, their visitors come to their site expecting specific services (the butler) and products (the box). Written by: Rich Sloan.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

MARCH 23, 2010

reading this article makes me feel the need to change my blog service, be better. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. Otherwise, it would be feel like an advertising content, not a blog post anymore. they were like strangers.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

seo.co

MARCH 8, 2020

They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service. Buffer Blog. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. That will give you an idea of demand. Check your competition — review your competitor’s design and the flow of their landing page. All Rights Reserved. Resources

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Buzz Marketing for Technology

JUNE 27, 2008

. # Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. It was great meeting you Edith and thanks for putting together such a concise list of good blogging habits! The Blog Squad. Business Blogs: How to Build A Better Blog on 25 Nov 2007 at 10:42 am. April 2008. March 2008. February 2008.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Webbiquity

SEPTEMBER 5, 2019

Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies. Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008.

Startups 197

Startups Budget Programs Marketing Budget Tips 197

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Flowtown is perfect for small and medium businesses ( see my review here ). disconnect your internet.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Hubspot

JULY 29, 2013

Tumblr’s right to do this is spelled out in its Terms of Service , and even though nobody ever actually reads those things, in theory you’ve been warned. Tumblr hosts more than 100 million blogs , and draws 300 million unique visitors per month. One happened in 2008. Are Brands At Risk? That’s why Yahoo agreed to pay $1.1

Blogger 28

Blogger Copyright DMCA Work Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There is now a Product and Services tab that lets you feature everything about your company and what you sell.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. Twitter made a splash at SXSW in 2007 and began to grow rapidly.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

DECEMBER 2, 2014

7 Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. Postal Service.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Industrial Marketing Today

AUGUST 24, 2010

Probably the best reason I’ve read is by Linda Rigano, Executive Director of Strategic Services at ThomasNet. Why should you care about your company’s website? She said, “Treat your website as if you were hiring a six-figure salesperson. If you were going to put them on the street, what would you do? Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 9) Virality.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28