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Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Back in 2008, Starbucks launched the now closed MyStarbucksIdea community, a submissions-based internet forum where users could suggest improvements to Starbuck’s drink options, store atmosphere, and overall brand messaging. Featured image attribution: Toa Heftiba. Recommended for you. Can you see what that means?

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

By leelefever on June 10, 2008 - 9:20am. Even today, we are more than happy using spreadsheets to track our books (Sachi is a spreadsheet ninja). For many small businesses, Quickbooks (and similar programs) are often a heavy, cumbersome way to deal with the books. Submitted by Victor (not verified) on June 11, 2008 - 8:34am.

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. Online Only.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Enterprise 2.008 » June 12, 2008. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. April 2008. March 2008. February 2008. January 2008. Ross Mayfields Weblog. Conversation.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. On June 24th, 2008, Josh Ledgard said: I agree completely. Upcoming Events.

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

Enter your email address: May 23rd, 2008 in Productivity. We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth. CONTRIBUTE. PRODUCTIVITY.

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The information processing view of humanity

Buzz Marketing for Technology

Books and Reports. Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. Bests, April 8, 2008 1:30 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Leave a comment.

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