WebMarketCentral

JULY 13, 2009

Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Got something to tell the world? Is Social Media Passing Your Business By?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Hinge Marketing

DECEMBER 16, 2013

Over the past year, Tim Ash, founder and CEO of SiteTuners and author of the bestselling book, Landing Page Optimization , spoke at 18 different industry events. Four years later, Tim helped produce a significantly revised second edition, making many structural changes and adding 150 pages of new content. Becoming a Lead Dog.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MAY 18, 2009

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 30, 2009

Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character. For example, copywriting ( Copyblogger , Michael Fortin ), search engine marketing ( Gordon Choi , PPCBlog ), SEO ( SEOmoz , SEO Book ) and social media ( Chris Brogan , ProBlogger ).

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Kevin Gold offers a couple of examples demonstrating that ad clickers don't read landing page copy in detail.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Hubspot

AUGUST 5, 2014

I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. Alec Biedrzycki. Sam Mallikarjunan.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

SEPTEMBER 22, 2010

Will they click on it to visit your offer/website/landing page? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Perhaps 3-5% of the time (on average) they will.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

APRIL 17, 2013

Main Line Family Law reached a #1 rank for dozens of keywords, saw a 30% quarterly growth in web traffic, and because she used calls-to-action and landing pages to convert all that traffic, she saw a quarterly 30% lead growth, too. Keep in mind, this all happened after the 2008 banking crisis and a volcanic eruption in Iceland.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

On the other hand, if your goal is to attract qualified traffic for “safety relief valves” and your visitors land on the home page that has very little information relevant to their search, you will get a quick exit. Create landing pages that are specific to the visitor’s intent. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

WebMarketCentral

AUGUST 3, 2009

While their free and blogger plans offer limited funcitonality, their Pro ($60 per year as of this writing), Super Pro ($120/year) and Enterprise ($300/year) plans offer impressive capabilities at very reasonable cost. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools 20

Tools Best Practices SEM Adwords 20

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is up from 16% in 2008. How are your landing pages and blogger pitches? ReTweeting. Reporting news. Original content. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 18, 2010

Couldn’t we use our social media outposts as targeted landing pages for our email and direct mail communications? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter? All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs? tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Online Marketing Institute

MARCH 13, 2011

Whether they come from form fills, landing pages, rss subscriptions, webinar registrations or downloads, these are now regarded as some of the most qualified and actionable kinds of leads that can be generated. ufuk Says: December 3rd, 2008 at 1:11 am I would like to advise if you need your website increase traffic.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Hubspot

JULY 1, 2015

The press, analysts, bloggers, prospects, venture capitalists, and other influencers want compelling content. There are now fewer journalists typing away in newsrooms and reporting back from the field -- 20,000 fewer than in 2008, according to a count Gigaom put out last year before closing its own doors. Are they converting?

PR 28

PR Top of Funnel Content Marketing Planning 28