Remove 2008 Remove Blogger Remove Landing Pages Remove Search Engine Marketing
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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Landing page improvements focused on promoting a specific, tangible offer to drive conversions.

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Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. In other words, they respond to what they think the offer is rather than what it actually is.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Acknowledge other bloggers you admire? 4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier. Do You Show Appreciation to Your Favorite Bloggers? Find ideas for helpful blog posts?

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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20
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Best of 2008: Interactive PR, Part 2

WebMarketCentral

Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools. SEO social media interactive PR? SEO social media interactive PR?

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Pitch an influential blogger on the story. Got something to tell the world? Is Social Media Passing Your Business By?