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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Will they click on it to visit your offer/website/landing page? Social media marketing is all about potential audience. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If someone signs up for your email updates when you send one out, that person will receive it in almost every case.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

On the other hand, if your goal is to attract qualified traffic for “safety relief valves” and your visitors land on the home page that has very little information relevant to their search, you will get a quick exit. Create landing pages that are specific to the visitor’s intent. What’s the solution?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. People are now curating lists of the most influential bloggers by Klout score. This is up from 16% in 2008. ReTweeting. Reporting news. Tweet This!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. Couldn’t we use our social media outposts as targeted landing pages for our email and direct mail communications?