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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms.

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Acknowledge other bloggers you admire? Find ideas for helpful blog posts? 4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier. Do You Show Appreciation to Your Favorite Bloggers?

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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits. Ongoing effort!"

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., Thankful For PR 2.0 blogging and SEO). SEO social media interactive PR?

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

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