Marketing Craftmanship

OCTOBER 26, 2011

” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. .” Horton, entitled “Publicity Stunts. What Are They? Why Do Them?”

Public Relations 100

Public Relations PR Advertising Agencies Profiling 100

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing, sales, or public relations groups. WriteSpark Blog Feeds.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Click here for tips from the Effective Marketer Blog Hello there! Slides can be seen below. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. Case Studies.

Conference 120

Conference Copywriting Copyright Case Study 120

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). And Now For Something Completely Different But here’s where it gets interesting.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. Great analogy. Look it up.

Social Media 158

Social Media Media PR Webinar Metrics 158

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Analyzing that figure probably comes down to whether you are a glass half-empty or half-full kind of person.

Enterprise Management 39

Enterprise Management Work Management Marketing Management Startups 39

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. Make it a habit within your organization to “shop&# yourself. Buy your own product.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. Blog at WordPress.com.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. This is true with regular media relations, so why do it with bloggers? Please don’t. Don’t overdo it.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 25, 2010

A write up on a blog. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Are you ready to add some “Why&# to your “How&# ?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Get them to tell your story, and you really have something viable.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

The Lead Agency

OCTOBER 4, 2017

The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. This new form of metric is helpful for public relations practitioners looking for quantitative ways to measure and evaluate campaigns and general public perception.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Companies must also uphold privacy laws.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JUNE 7, 2010

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135