Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Keep it in compliance.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

The ROI Guy

JANUARY 17, 2011

But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Updated Alinean Social Media ROI Calculator - New.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

JULY 26, 2010

I’m not an SEO expert, but I’ve learned from some of the best. This is another example of why you need accounts on these sites. Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. How Does This Help You?

Social Media 115

Social Media SEO Marketing Websites PR 115

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. He would receive a regular and steady influx of requests from members of the press – including reporters, editors, and publications – looking for stories and sources.

Link Building 69

Link Building SEO Ad Building Blogger 69

Online Marketing Institute

NOVEMBER 8, 2010

The one embedded above, for example, currently has more than 33,000 views. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. When you can’t find the right audience, sometimes the best idea is to create a place for them to flock.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Content Marketing Institute

OCTOBER 2, 2018

Comics are great because you can tell any kind of story to deliver a message or theme, and I believe content is best absorbed through story. There are many examples of comics that use photographs, fully painted artwork, digital imaging or even collage. The Google Chrome Comic (2008). Brands use comics for diverse purposes.

Storytelling 95

Storytelling Branding Brand Identity Advertising Agencies 95

WebMarketCentral

NOVEMBER 20, 2008

Where is the best place to host your blog? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. Who Do Rockstar Bloggers Host With?

Blogspot 20

Blogspot Blogger Best Practices Business 20

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. found Pavement.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Buzz Marketing for Technology

JUNE 27, 2008

Business Bloggers |. For example, policy statements can be drafted, routed for review and approval by several managers, updated with revisions, and given final approval before being posted for employees to read. Heres an example of how a flexible system can work. Sign In. | | Free Newsletters. Business Advice |. by Industry.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. That’s why your Home page may not always be the best entry point. For example, the search term “industrial valves” yields 238,000 pages in Google. That level of pre-qualifying is best left for the lead scoring stage.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

WebMarketCentral

JANUARY 20, 2009

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Optimizing Press Releases - It All Starts with the Lead by StraightUpSearch This brief but valuable post offers several simple tricks to help get your news releases not only found but actually read online. tags: PR 2.0,

PR 20

PR Best Practices Press Blogger 20

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

JANUARY 4, 2011

Yes, blogs are best consumed through feeds. On this blog, for example, there are 20 distinct share/subscribe buttons on each post. As an example, see this link for a shout I received from Techdirt, one of the most popular tech blogs with more than 700,000 RSS readers simply by forwarding the blog’s editor an email.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

SEPTEMBER 5, 2019

Example: Tim Chen, an Inspiring Figure for Aspiring Entrepreneurs. You can learn a great deal and avoid some potentially costly missteps by studying the experiences of modern startups, such as in the founders and entrepreneurs interview series here or the example of Tim Chen. Chen is the founder of NerdWallet.

Startups 194

Startups Budget Programs Marketing Budget Tips 194

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. What’s the Best Social Media Monitoring Tool? Click title to read more.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The one embedded above, for example, currently has more than 33,000 views. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. When you can’t find the right audience, sometimes the best idea is to create a place for them to flock.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them). I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them). I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Hubspot

JULY 1, 2015

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Most people still think PR is some kind of black magic flacks work on the press -- you sprinkle a little witch’s potion, and TA-DA!

PR 28

PR Top of Funnel Content Marketing Planning 28

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. My blog and Twitter are the best places to voice concerns about brands that get real results. My blog and Twitter are the best places to voice concerns about brands that get real results. I see Twitter for branding working in only the rarest of examples. Great example!

Twitter 147

Twitter CRM Business Paid Search Agency 147