AI-Driven Marketing Offers High Hopes to B2B Firms
Versium
AUGUST 14, 2018
Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.”
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