Biznology
AUGUST 9, 2021
If so, what does it mean for B2C and B2B marketers? Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side.
B2B Digital Marketer
MAY 20, 2021
How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. As B2B digital marketers, you must know the implications and responsibilities in handling all of this information.
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B2B Digital Marketer
MAY 20, 2021
Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. As B2B digital marketers, are you aware of it? How have we set ourselves up to be ready for that privacy-first world?”.
Biznology
DECEMBER 30, 2016
I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. This all changed with what we call the Lehmann Shock in 2008.
Martech
SEPTEMBER 21, 2021
The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Apple’s privacy changes are here.
Versium
AUGUST 14, 2018
Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.”
Versium
AUGUST 14, 2018
Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.”
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