Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. In 2008, about 100 people visited the site every day. Welcome to the new world of B2B communications. Your feedback is welcome.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JULY 19, 2013

And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? Be careful of dismissing mature technology just because it isn’t cool any more.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 1, 2013

1 AP story: The number of Americans applying for unemployment benefits fell 19,000 last week to a seasonally adjusted 326,000, the fewest since January 2008. B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid' Here’s a typical example from an Aug. Related articles.

Business 50

Business Content Paid Search Agency Analytics 50