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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

May 19, 2008. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Which metrics are most important for measuring PPC success? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Brian Carter notes both of those points and explains three other common PPC testing mistakes.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Who's really clicking on your PPC ads? Why do PPC costs keep rising? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Search marketing is also taking money away from other advertising and PR programs.

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Best of 2008: Web Analytics

WebMarketCentral

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Here's a brief review of some of the best posts written recently about web analytics.