Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Please note that this post was about Web marketing influencers, many of which work in B2C (Business to Customers) and a few of which work in B2B.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Search engine optimization, at its core, is based on relevance and authority"—and relevance and authority come from thought leadership content (e.g., How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. 1 “leadership competency” of the future. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

MARCH 24, 2010

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). » What does real time search mean for B2B Marcom? Cutting back on trade shows, reducing ad spend, etc.) Click here to cancel reply.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Highlight your Contact Us page.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Atomic Reach

JANUARY 3, 2019

and a Design Leadership Forum Member for Invision. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. He is a top-rated speaker, podcast host, university lecturer, and article writer. Over the past 20+ years, Erika Heald has helped multiple B2B and B2C companies hone their content marketing approach.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

OCTOBER 31, 2010

Why Weren’t We in This Article? What We Can Learn From the Lords of Strategy » Who We Are B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. Good article, the second phase is important but neglected.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

ClickZ

OCTOBER 13, 2022

In the words of Sam Walton, founder of Walmart, when asked about a recession, “I thought about it. Harvard Business School experts John Quelch and Katherine Jocz published a useful article, ‘ How to Market in a Downturn ’, which proposes four types of mindsets among customers during an economic crisis. I do not wish to participate.”

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. You actually wrote the article about it, right?

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. You actually wrote the article about it, right?

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

JUNE 3, 2010

link] | I saw the TV ad last night and thought same! link] | I saw the TV ad last night and thought same! What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences?

Social Media 158

Social Media Media PR Webinar Metrics 158

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Media Paid Content Work Management 158

Conductor

JULY 20, 2022

Heather Collins and her team at RBC Capital Markets have researched what B2B and B2C customers care about throughout their buyer’s journey in the financial space. Providing the answers within your content will help you be seen as a trusted thought leader. Invest in quality content.

Service 122

Service Tips Planning Lead Scoring 122

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Jay's thoughtful and action-oriented post is appreciated but we have here is really 4 very good steps to: listen, analyze and respond to customer need… in a way that fosters sales.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Biznology

APRIL 18, 2013

With social media, people now graze for news and tend to read articles or view videos from an array of sources. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Loyalty to media brands is on the wane. Yet, what are the top content challenges for marketers?

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Content Marketing Institute

NOVEMBER 19, 2017

More than an overview for content marketers to use as a training tool for clients, prospects, and staff, Top of Mind emphasizes the important role that leadership and team-building plays in creating lasting client relationships. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

JULY 13, 2010

Then, define a social and thought leadership strategy to get them there. A parting thought for the leaders of tomorrow. I tell folks never to take advice from someone that does not personally practice what they preach, and most leadership at PR firms are still digital dummies. Read, learn and experiment on your own.

Social Media 140

Social Media Media PR Webinar Metrics 140

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JANUARY 4, 2011

4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? With countless blogs these days, it’s essential that the multiple bloggers recruited are in fact thought-leaders or know how to properly contribute.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

SEPTEMBER 1, 2010

Any thoughts? Any thoughts? Any thoughts? link] Don Martelli The first line caught me off guard…I thought, “here we go, another rookie post about social media&# but it’s not. Willingness to risk failure takes strong leadership that is unfortunately all to rare at the most senior levels.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. MySpace answered in July, 2008 – almost a full year later. Over in Europe, bands thought it was cool, but everyone else?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Online Marketing Institute

OCTOBER 1, 2010

How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website? Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40