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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. But this messaging is often brief, bulleted, and matter-of-fact.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Rehabilitation Act. The Americans with Disability Act (ADA). Section 255 of the Telecommunications Act. Air Carrier Access Act. 21st Century Communications and Video Accessibility Act ( CVAA ). They updated them twice since then, in 2008 and 2018. Sites with accessibility issues lost $6.9 Legal Compliance.

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Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

Top Rank Marketing

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

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Why Demand Generation Marketing Is like College Football

Adobe Experience Cloud Blog

In this blog, I am going to share with you several reasons why demand generation marketing is like a game of college football, and to do it, I am going to shamelessly plug The Best University in the World, the U of U. In the world of marketing, demand generation is definitely in consideration for the coach of the marketing organization.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. How about it guys?

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Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

Although it’s annoying, adding a few special characters, throwing in numbers, or using a password generator can make a difference in enticing a hacker. These acts of unwarranted demolition to servers and drives result in lost data — unless you take the right steps in prevention. What is Data Backup & Recovery?

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In Praise of Middle Managers

Salesforce Marketing Cloud

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. The myTrailhead learning platform lets your org create customized learning paths for managers, so they can become better coaches for the next generation of leaders. What does that role look like?