Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Adobe Experience Cloud Blog

APRIL 25, 2017

You need to give your whole organization the tools, training, and content to engage with your customers. Ariel shared that the journey AWS creates for prospects and customers is heavy on valuable, educational content and light on gated forms. Marketing Nation Summit has arrived. Tamara McCleary (@TamaraMcCleary) April 24, 2017.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Industrial Marketing Today

NOVEMBER 16, 2009

In other words, motivate them to act on your offer now! Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 No, telling your readers what to do next is only half the battle.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Every generous act is an opportunity to share your expertise with those who might help you. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. We live and interact with people. People help, support, and reach out. They interfere, compete, and ignore. That’s not exactly true.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Create content – It is easy to get bogged down with the design aspects of a company blog. Keep your focus squarely on finding topics that are of interest to your target audience and developing content.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

OCTOBER 13, 2008

October 10, 2008. This simple act does two things: It creates a bond between the power user and others. The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. We cover the broader market and what we are doing at Connectbeam. Connectbeam. Blogs of Interest.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. It started in October, 2008 and had attracted more than 700 contributions 18 months later. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Is it appropriate to a B2B setting?

Communities 50

Communities B2B Work Management Marketing Management 50

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. How does zero clicks sound?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Online Marketing Institute

NOVEMBER 8, 2010

I think that conversation begins and ends with content. But, they absolutely hit it out of the park when it came to content. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services.

Case Studies 40

Case Studies Case Study Social Media Studies 40

B2B Marketing Directions

AUGUST 30, 2020

Image Source: The B2B Institute Three topics have dominated much of the conversation in B2B marketing circles over the past few years - technology, data, and content. Meanwhile, content marketing has become nearly ubiquitous. The explosive proliferation of marketing technologies has been well documented. in B2B marketing.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Linkedin is for people you know. What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

JUNE 23, 2010

Blog" can also be used as a verb, meaning to maintain or add content to a blog. On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 101 Terms to Know. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 15, 2009

Give them something they can act on now. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Make relevant comments and offer something of value.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

seo.co

JANUARY 8, 2021

The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. While it was originally designed for journalists, it’s used by reporters, influencers, bloggers, content writers, brands, and other media players. The key to being successful with HARO is to act quickly and with precision. HARO is one of them.

Link Building 69

Link Building SEO Ad Building Blogger 69

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. What matters to the CEO is her/his vision – no more and no less.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 10, 2012

It’s a public manifestation of your knowledge, and encourages readers to act in ways that help build your business over the long haul. Better explain our social media and content marketing services. The Case for Redesign. Instead, the blog is an emcee, not just a vessel for your musings. It’s symbiosis.

Blogger 157

Blogger Social Media Advertising Agencies SMS 157

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." 22 Comments. Graphic Design.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . 30 Women Shaping B2B Tech Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. to artificial intelligence (perhaps too soon).

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? on our website.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Hubspot

SEPTEMBER 5, 2018

Sponsored web content. When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about billboards along the highway or posters in the subway stations? That’s what we’ll cover in this guide. Here are a few: Raise awareness for your brand. Public transit ads.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Engagio

OCTOBER 1, 2019

Marketing needs to act in a consultative role that really showcases the profession, coming to the table to say, ‘Hey, this is what we know our buyers prefer and here’s what I recommend we do with this account to meet the goals that you told me you have.’ ”. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Directive Agency

JULY 8, 2019

I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. I feel like, honestly, video on LinkedIn should be recommended for English as a second language learning, because there’s so many words flying around on the videos and all that. Relationships Through Video.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. I feel like, honestly, video on LinkedIn should be recommended for English as a second language learning, because there’s so many words flying around on the videos and all that. Relationships Through Video.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Parse.ly

OCTOBER 26, 2022

Commiserating over our own content marketing mistakes over the years, we thought, “Hey, I bet we’re not the only ones!”. We moved the party to both Spotify and LinkedIn, where we—to this day—have a collaborative playlist and a private LinkedIn group to stay connected. A vanishing virus. Mystery mail delivery. Boos-letter woes.

Paid Search Agency 52

Paid Search Agency Content Marketing Advertising Agencies Content 52