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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

In short, this is good, practical and actionable stuff and not some marketing theory. Copyright © 2010 Tiecas, Inc. The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand. link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

link] links for 2010-09-07 | Glenn Friesen [.] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Those long-tail stats are real eye-openers. Those long-tail stats are real eye-openers. Whitepaper) [link] [link] John Lyle I have been looking at the stats on my own website and like you say, there appears to be a very long tail on certain searches. But the reality is, your blog is probably a lot more broad than you think.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Then we nudge them, whenever something interesting happens. That means: a.