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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script | B2B

I look back to 2008 and 2009 and I think we had the priorities right. There are new tools and shiny objects, but the fundamentals of marketing remain. Get your foundation right first, and build programs on top of it. If you enjoyed this post, you might also like: Is Brand Building Becoming Cool in Marketing Again?

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Several tools for prospect intelligence: Lead scoring provides real-time insights. Read on to get their insights. MarketingSherpa.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008.

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10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009.

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Social Media Goes Corporate

Ambal's Amusings

Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts.

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Is Social Media Really Living Up to Expectations?

markempa

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.