Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order
Sword and the Script | B2B
APRIL 27, 2021
I look back to 2008 and 2009 and I think we had the priorities right. There are new tools and shiny objects, but the fundamentals of marketing remain. Get your foundation right first, and build programs on top of it. If you enjoyed this post, you might also like: Is Brand Building Becoming Cool in Marketing Again?
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