Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads
Marketing Insider Group
OCTOBER 27, 2020
The content should align with the event and can be used as a follow-up touchpoint with your attendees. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach. It’s a way of surprising your audience after they might have thought that they have experienced it all.
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