2007 Outreach Response Rate Touchpoints 
Zoominfo
DECEMBER 5, 2017
Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. One study showed that telephone outreach out-converted emails by a significant margin – 8.21% vs 0.03% ( source ). The average voicemail response rate is 4.8% ( source ). Phone Calls 10.
Hubspot
APRIL 27, 2020
In fact, during the recession of 2007-09, companies that prioritized customer experience delivered three times the shareholder return of those that didn't. When growth stagnates, sales teams are naturally inclined towards ramping up outreach to prospects in the hope of quickly closing new deals. Selling for Today and Tomorrow.
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