markempa

JANUARY 24, 2007

MB) January 24, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Podcast: Use Feedback to Boost Lead Generation : » B2B Lead Generation Blog from wagg.it Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It is import.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 29, 2007

August 29, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Marketing and lead generation via Social networking : » Marketing is Tragically Knowable (Should I use Social Networks Like Facebook forMarketing?) Why or why not? And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

AUGUST 24, 2007

Read More] Tracked on September 06, 2007 at 12:24 AM Comments Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Ambal's Amusings

MARCH 18, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! They published the eBook as web pages, in addition to the download. Get Customers.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 16, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 28, 2007

To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

DECEMBER 6, 2006

That can make it harder to keep to a regular publishing schedule (ahem… you might have noticed that Debbies publishing schedule has been a bit irregular of late). Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 14, 2007

Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B2B marketing isn’t a popularity contest. Its about results. Thats a fact.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MARCH 6, 2007

March 06, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Webcast: How to Precisely Define a "Lead" Before Marketing Begins : Comments Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

NOVEMBER 22, 2006

Im a few years past discovering what a waste PPC [Read More] Tracked on January 04, 2007 at 01:42 PM Comments Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 1, 2007

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

APRIL 19, 2007

» Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Research shows that Podcasts do impact B2B purchase decisions.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JANUARY 23, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

MARCH 30, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Stay tuned!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 13, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 17, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

NOVEMBER 1, 2006

Read More] Tracked on February 03, 2007 at 04:14 PM Comments Target Marketing: What’s a Lead? Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

JULY 9, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

OCTOBER 19, 2006

My company wanted to focus mainly on business seminars to improve customer relationships. Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

FEBRUARY 28, 2007

Instead, I listen to the voice of my customers and what I hear is that they want a relationship with a trusted advisor, not someone who guards their thoughts and ideas. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I strive to not have preconceived notion of how it SHOULD BE.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 21, 2007

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Both the companies and the individuals you covet as customers. What separates your best and worst customers? Talk to your best customers – How much do you really know about your customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JULY 5, 2007

Here’s a story you may not know… I’ll give you a hint: before there was “voice of the customer” there was “voice of the people.” Here’s a story you may not know… I’ll give you a hint: before there was “voice of the customer” there was “voice of the people.” 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 7, 2006

« Time with Best Selling Author Bryan Eisenberg | Main | BeTuitive Publishing Book Review » Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. How many leads have turned into customers? What are the names of prospects who became customers?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 18, 2007

Encourage sales people to follow-up on leads and hold them accountable, while still treating them like customers…ask them what they need. Mutually share new insights gained from customer feedback. Discuss common concerns raised by potential customers and how the sales team is addressing them and develop solutions together.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market). Most of the time, I’ve found the answer is "no.”

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

DECEMBER 21, 2006

Read More] Tracked on October 29, 2007 at 06:20 PM Comments Budget Wars: Sales & Finance vs Marketing I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 8, 2005

My point: Share your information freely and try to be a resource, otherwise your potential customers will find someone else who will. My point: Share your information freely and try to be a resource, otherwise your potential customers will find someone else who will.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. What kind of content is published. Alright, I think marketers have jumped on the social media gravy train. Frequency of posting. Use of network features. Fan/follower engagement.

Social Media 28

Social Media Media Analysis Network Marketing 28

markempa

MARCH 2, 2007

If marketing wants to view sales as their customer, they need to be much more involved from the customers perspective to understand their buying process and go beyond the lead. Read More] Tracked on April 04, 2007 at 03:56 PM Comments Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 12, 2007

I came across a recent report by Aberdeen Group entitled, " Creating a Customer-Centric Marketing Organization ," that reinforces the point with broader empirical data. They began with the mindset that their sales team is their internal customer.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120