Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz: My role in the Playbook begins with a cool social networking story. In advance of publishing The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material , I spent a lot of time online, following bloggers, Tweeters and thought- leaders interested in content marketing. Writing Get Content.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

WebMarketCentral

JUNE 16, 2008

60% of those under the age of 21 belong to a (online) social network. Blogging is a PR activity —a tool to build image and credibility—not marketing. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. Blogging is (officially) no longer new.

Social Media 20

Social Media Media Web 2.0 Blogger 20

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JULY 9, 2009

While this is partly true, its also apparent that certain individuals within an organization emerge as champions of social media. They may recognize that their customers and partners have become engaged in social networks and online communities. Like traditional PR activities (i.e. Government is Where It’s.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. I get the online conversation philosophy but even a phone can be considered a conversation tool. Im Jay Baer.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

JULY 8, 2010

October 2007. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Then, I sent each blogger quoted their image along with a link to the presentation.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JUNE 22, 2009

You don’t have to hire a PR agency to kiss the arses of the editors any more. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 3, 2010

Don’t laugh – this was in 2007. Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years. I once had a developer quote me $10,000 to create a signup form.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Online Marketing Institute

JANUARY 4, 2011

“With social media and blogging, it’s kind of changing that dynamic.&# Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? Junta42 was started as a blog ( this post is proof from April, 2007 ) and I still believe it is one of the most important things you can do as a business (as long as you have the right strategy).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

MARCH 16, 2010

You're right on about Twitter being only one of the channels for communication on the social web. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

MAY 14, 2013

500 companies maintaining corporate blogs has dropped for the first time since 2007. J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” Did you hear that?

Resources 100

Resources Tips Blogger Social Media 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Hubspot

JANUARY 10, 2013

But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. Sounds simple enough, right? And the lucky winner? Steal This: TELL GREAT STORIES ! Sound familiar?).

Campaigns 28

Campaigns Paid Search Agency Advertising Agencies Budget Programs 28

Hubspot

FEBRUARY 11, 2013

So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all. 2) Or just spend your time on the wrong social networks. Was that post written in 2007, or yesterday? Research smesearch. Everything's evergreen right?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28

Webbiquity

NOVEMBER 28, 2011

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans! The city ranked fourth on Men’s Health magazine’s just-released list of the ‘ most socially networked cities.’

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100