Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. They may or may not inspire us to take hope-filled action to better our lives.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

The Effective Marketer

MARCH 12, 2009

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”)

SEO 20

SEO Wiki Best Practices Allocation 20

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. Easy, simple, and efficient!

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Created: September 21, 2007.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

MARCH 17, 2011

Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. The same thing happened in online marketing. I owned several agencies that did “online marketing.&# Search Results Go Boom: Does the Google Bomb Work?

Advertising Agencies 119

Advertising Agencies Facebook Advertisements Advertising 119

WebMarketCentral

FEBRUARY 11, 2008

What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Creativity & You by THINKing Blogger Harry Hoover comments on the results of study into the roots of creativity.

Research 20

Research Planning Best Practices Buying Cycle 20

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Buzz Marketing for Technology

JULY 24, 2008

Patron Technology - the leader in e-mail and online marketing for arts & culture. December 2007. November 2007. October 2007. Apparently the word about e-mail marketing has gotten out to Americas biggest corporations. But then again, neither was Google until it invented AdWords. Sites of Interest.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Online Marketing Institute

JANUARY 4, 2011

In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. Recruit multiple bloggers Effective blogs are updated frequently. And since last October, the team has seen a 70% increase in inbound leads.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

WebMarketCentral

JANUARY 14, 2008

Google Suggest keyword tool Type in a word and Google will provide suggested phrases, along with the relative search popularity of each term.

Keywords 20

Keywords Research SEO Tools 20

Online Marketing Institute

OCTOBER 1, 2010

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JUNE 22, 2009

Google has dis-intermediated the content business. Wouldn’t it make… Read more… Doug Kessler | January 3rd, 2008 | no comments December 2007 Why Blog in B2B? We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Okay, okay. Velocity is a bit different.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. 35% of bloggers are professional journalists. 20+ mind-blowing social media statistics revisited by Econsultancy.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). Further, mobile users actually spend more time on Facebook, not less.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

B2B Marketing Zone Posts

JUNE 9, 2010

Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. bpcares&#. More to Come.&#. worth of results.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MARCH 16, 2010

Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. I wish I could say the same for Google).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

MAY 14, 2013

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. 500 companies maintaining corporate blogs has dropped for the first time since 2007. Reporting that “the number of Inc.

Resources 100

Resources Tips Blogger Social Media 100

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Powered by Blogger. Alinean recognized by BtoB Magazine’s as one of To.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100