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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

We route visitors and potential sales leads to relevant conversation tracts, based on intent scoring, persona identification and product interest,” said Hansen. Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers.

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

” My “Sarah Lawrence College Class of 2010!!!” Twitter took off at SXSW in 2007 as literally just a feed of updates. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. It was basically a directory. Narrator: They would not.)

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Programmatic Advertising Glossary & Brief History

Digilant

billion in 2007). This way of buying and selling ads in an open exchange allowed advertisers to bid on specific consumer personas, such as demographic or device type. However, programmatic digital advertising has grown much beyond the 2010-era. The high bidders’ creative is served, and the page is rendered.

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What is Programmatic Digital Advertising?

Digilant

billion in 2007). . This way of buying and selling ads in an open exchange allowed advertisers to bid on specific consumer personas, such as demographic or device type. However, programmatic digital advertising has grown much beyond the 2010-era. The high bidders’ creative is served, and the page is rendered.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. In October 2010, Gap launched a new logo in an attempt to be more modern. Being Too Speedy With Sends. Promising Free Stuff -- and Running out of It. Source: Vanity Fair.

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. White Papers are Influence Kings, But Need Persona.

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