SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World
Smashmouth Marketing
MAY 29, 2009
It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Clients and prospects are overwhelmed by public domain information. They control their buying process and the flow of information.
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