The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Most important for vendors is the chronic fact that the majority of buyers do not have the tools or knowledge in order to do the TCO analysis themselves. Time to upgrade that aging SAN?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

DECEMBER 8, 2014

The Google Trends analysis of interest in “Snuggie” tells the story of the sleeved blanket fad perfectly. First, we see an initial spike in the 2008 holiday season when the Snuggie is launched. The most popular “sleeved blanket” (that’s the generic term, no joke -- I looked it up) of all time. That’s about 1 in 12 Americans.

Product 28

Product Elasticity Wikipedia Trends 28

Atomic Reach

JANUARY 3, 2019

Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

JULY 19, 2012

Personalize - First, Alinean tools personalize the content, leveraging the customer’s profile to completely personalize and customize the analysis, research and messaging.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

readwrite

OCTOBER 4, 2010

The advertising in Feedburner never seemed to work out terribly well, but the potential for it and the incredible customer base Feedburner built lead to Google’s acquiring the company in 2007. It was in September, 2009 that he came on board as COO. Before There Was Twitter. Turning Tweets Into Cash. So now Costolo runs Twitter.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Customer Experience Matrix

JULY 7, 2009

million in 2007 and, presumably, has since spent it all. When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. These must have been substantial, since the company raised $15.6

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Online Marketing Institute

NOVEMBER 1, 2010

by Barbara Ling, Virtual Coach on Brands 50% More Popular than Celebrities in Social Media all of this analysis assumes. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Sample image from 2009 blogger quotes project 7. Here’s a quick example.

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). link] @Brett2point0 Excellent analysis, Jay. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Single Grain

JULY 21, 2020

History: Dropbox was founded by MIT students Drew Houston and Arash Ferdowsi in 2007 after Drew constantly forgot to bring his USB flash drive to class. The company was officially launched in 2008 at the TechCrunch Disrupt conference. You may also like: Analysis of 1 Million Backlinks: Airbnb. B2B or B2C? B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Online Marketing Institute

DECEMBER 13, 2010

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. So, in order to remain visible, some bloggers are writing shorter posts as a bet against presence in favor for substance.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40