Marketing Insider Group
JANUARY 3, 2012
It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories. But sometimes it’s not about what you need to start doing, it’s really about what you need to stop doing that is so important.
Tony Zambito
JANUARY 3, 2012
Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anything Goes Marketing
JANUARY 3, 2012
As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad!
Biznology
JANUARY 3, 2012
Image via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Digital B2B Marketing
JANUARY 3, 2012
Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. The incredible results the early adopters reported are not repeated.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Industrial Marketing Today
JANUARY 3, 2012
Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme.
The ROI Guy
JANUARY 3, 2012
I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year. Yet, despite such enormous investments, results are mixed, as the American Marketing Association reports an amazing 90% of marketing deliverables are not used by
Hubspot
JANUARY 3, 2012
Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And it needs to be good. That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.
The ROI Guy
JANUARY 3, 2012
Survey after survey of IT executives indicates that cloud computing ranks as one of the top strategic technologies for 2012. This prioritization makes it important for IT decision makers to quickly and clearly understand the available cloud solution options, design considerations, deployment requirements, economic impacts and more. However, cloud computing is also one of the most hyped new technologies, leading to a decided lack of clarity.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JANUARY 3, 2012
It's not that email open rate isn't important. It is! No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically. If you've been running your email marketing campaign for even a few months, you're probably able to anticipate the click-through rate of each campaign.
SnapApp
JANUARY 3, 2012
One of the most popular methods for increasing the number of likes for your Facebook page is called "like-gating." Like-gating teases potential fans visiting your page with valuable content--either a chance to enter a Facebook sweepstakes , a coupon, engaging content or more. This content entices the visitor to like your page and is a highly effective way to increase Facebook likes.
Hubspot
JANUARY 3, 2012
Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. But when you begin to dissect any effective social media presence, whether on Twitter, Facebook, LinkedIn, or Google+, there are a handful of characteristics common to all of them that constitute what we can now boil down to social media best practices.
Webbiquity
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hubspot
JANUARY 3, 2012
"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. That being said, some have been more successful than others at taking their marketing show "on the road" and leveraging all that mobile marketing has to offer. The key, experts say, is in understanding the fundamental differences between your inbound marketing program for the desktop environment and reaching thos
Convince & Convert
JANUARY 3, 2012
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview). Jay: Hey everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, prolific author, public speaker, consultant, and futurist, my man Phil Simon live from Las Vegas, Nevada.
Hubspot
JANUARY 3, 2012
If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. But why not dream big? Why not try to compete with the Oracles, Tiffanys, Starbucks, and other big guns of the world? There's plenty of room for both of you in the market; you'll just have to get creative and strategic to combat their more bountiful resources (that's the diplomatic way of saying that they have tons of cash and manpower).
Convince & Convert
JANUARY 3, 2012
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview). Jay: Hey everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, prolific author, public speaker, consultant, and futurist, my man Phil Simon live from Las Vegas, Nevada.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Expert insights. Personalized for you.
196 
Let's personalize your content