2007

Smashmouth Marketing

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Streb Defies Gravity at ICA Boston

Smashmouth Marketing

My sister Anne treated Linda and I last night to a show at the new Institute of Contemporary Art museum in Boston. Lot's to point out in one post. The facility is a design masterpiece with the use of space and location all in a dramatic structure that seems to grow from the edge of the Boston Harbor. When you first walk into the lobby, you are presented with a stunning peice on the lobby wall.

Chris Botti and Billy Kilson

Smashmouth Marketing

Saw Chris Botti the other night with Linda. Her thoughtful birthday gift for me. The show was fantastic. Chris is energetic, and a showman. The first show highlight for me was A Thousand Kisses Deep based upon the song from one of my all time favorite song writers/poets, Leonard Cohen. Botti's rendition , Cohen's )The next, without a doubt, was his drummer's solo. Billy Kilson is amazing.

Culture in The Can

Smashmouth Marketing

I have a couple fun things I do on a regular basis. Things that make me feel good because I'm making others feel good or learn something new. love sharing knowledge and good fortune. The first is just silly. When I'm walking somewhere and realize I have a penny in my pocket, I'll drop it. imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high. The second thing I do is not as silly. In a given day, I'll read a good 100-200 RSS posts per day in Google Reader. Well I am a news "snacker". Today's article: Banksy Was Hear from the New Yorker.

Ubuntu - No More Tech Support

Smashmouth Marketing

After years of removing viruses and pop ups and ad-ware from my kid's computers, I finally tried an experiment, which led to another experiment. Like most of us, I have old computers in storage. In my case, I have 3 or 4 just stacked up. Not even real old, mind you, but in the 700 Mhz - 1Ghz range.decent little boxes. So after reading about Ubuntu for months on LifeHacker , one of my favorite blogs, I decided to give it a shot. The new release was expected out any day, so I hooked up a box and built a boot disk. All I can say is holly crap! called over my 13 year old, Melissa, and showed her.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

4 Final Tables In A Row

Smashmouth Marketing

Well, I'm batting 1000 as it pertains to visits. I've visited Seabrook 4 times in two months and made 4 final tables. Three cashes, two of which were chopped 1st and 2nd place. There were two other entries in the 4 visits that resulted in early exits, but thus far, I have $450 in entry fees, $2800 in cashes (after tips) for a nice 500% return. Linda wasn't arriving from her business trip until midnight, and the kids were out, so tonight I played the $100 NL at 7:00, resulting in the second chopped 1st and 2nd mentioned above, and in two consecutive days, no doubt. The flop hits Jd 4c 8c.

Big Mike's Still Got It

Smashmouth Marketing

The past few years have been interesting as it pertains to poker. My decision to get a divorce resulted in my having to focus on a steady income and taking care of my kids, which is my highest priority. Let's face it, poker can provide a good income if you work at it, but the variance that all poker players live through is not conducive to taking care of a family. also found a wonderful woman, Linda, and her addition to my life has balanced it out completely. Funny thing is, it was time more than money that kept me from playing poker. Do I miss it? Of course I do. love the game. Possibly.

Bee Die-Off Threatens Food Supply

Smashmouth Marketing

This summer when that bee hovers around you, don't kill it, wish it well. The pollination source for 80% of our food supply is severely threatened right now. As stated in the Discover article, Bee Die-Off Threatens Food Supply : "U.S. beekeepers in the past few months have lost one-quarter of their colonies, or about five times the normal winter losses, because of what scientists have dubbed Colony Collapse Disorder. The problem started in November and seems to have spread to 27 states, with similar collapses reported in Brazil, Canada and parts of Europe." One small food chain.

Harnessing Wind Energy from Cars

Smashmouth Marketing

Snipped from Archinect.com, this article shows a brilliant application of harnessing wind energy -- "Average vehicle speeds on the valley highways are approximately 70 mph. Using average annual wind speeds of 10 mph as a baseline, each single wind turbine will produce 9,600KwH of energy, annually (enough to fully power my 700 s.f. apartment). This power production estimate will increase exponentially with an increase in wind turbulence speed. Install the turbines underneath existing overpasses thus reducing the construction costs.

New York City is Greener than all of Massachusetts?

Smashmouth Marketing

Scientific American says today that the New York City is The Greenest Place in America. They state that "The state of New York 'uses less energy, on a per capita basis, than any state in America.' The average New Yorker 'generates less than a third of the carbon emissions that the average American does.' And here's why: Yes, it houses 8.2 million citizens and uses an enormous amount of energy to do so. Its electrical load, more than 12,000 megawatts, is as large as all of Massachusetts. Time to buy a bicycle for my 6 mile commute.

Colin Beavan - No Impact Man

Smashmouth Marketing

Colin Beavan was recently on Colbert to talk about his year without toilet paper. Despite my only recent interest in living a low impact life, to see someone trying for No Impact is a huge challenge. Colbert did rip him fairly well, but Colin did quite well. Especially as Colbert ran 2:30 on a microwave with nothing in it just to waste energy.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Castro, Corn and Capitalism

Smashmouth Marketing

I never in my life thought I would be looking towards Fidel Castro for ethical words about economy and renewable resources, but just as he has suprised the world by remaining in power all these years, he has suprised us again by writing a deathbed manifesto on the evils of corn based ethanol. His country may be suffering from the rising price of corn, but we all will be suffering from the negative benefit of corn based biofuels. It all sounds good, but when one considers how much petrol based energy goes into the production of corn based energy, it begins to make less sense.

Save a Tree

Smashmouth Marketing

FACTS ON JUNK MAIL from the Native Forest Network The average person gets only 1.5 personal letters each week, compared to 10.8 pieces of junk mail. Each person will receive almost 560 pieces of junk mail this year. That's 4.5 million tons of junk mail produced each year! 44% of all junk mail is thrown in the trash, unopened and unread. Approximately 40% of the solid mass that makes up our landfills is paper and paperboard waste. By the year 2010, it is predicted to make up about 48%. 100 million trees are ground up each year to produce junk mail. Need I say more?

Showtime - Dexter on Showtime- Watch The Killer Season of Dexter, only on Showtime

Smashmouth Marketing

Michael C. Hall, David of Six Feet Under, stars in Dexter on Showtime. I'm late to the game, but my buddy Carl recommended I check it out. found the first two episodes on Showtime's website and I'm hooked! The cleverness of the concept is wonderful. Hall plays Dexter, a blood spatter forensics expert for the Miami police, who has his own form of learning.he is a serial killer. He's not the creepy Firstname "Wayne" Lastname type serial killer though, he only kills bad guys. Check it out.

Free iTunes Downloads

Smashmouth Marketing

What a greet RSS feed to add to your collection, Free iTunes Downloads is exactly that, posts free media links for iTunes. I'm always game for a free song or two. Nice way to find new artists.

RSS 2

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

This Omnivore's Dilemma

Smashmouth Marketing

Having taken my share of carbon from the world and packing it into my sizable body, my brother-in-law Jason recently recommended I read The Omnivore's Dilemma by Michael Pollan. To say it may change the way I think about food is an understatement. I am one of those people that takes a hobby or cause to a new level and make the term "type A personality" seem soft, but this is one mission I believe I may make a permanent one. Thanks for the recommendation Jason! The first section on the book will do two things for you. See what it does for you.

Sanjaya Malakar is Benefiting by a Complex System Anomoly

Smashmouth Marketing

I watch American Idol. I'm not ashamed. My daughter Melissa got me into it. But one thing my daughter listens to all week is how I complain about the voting format. The audience is presented with 10 contestants and can vote for their favorites. The dynamic that takes place is unfair. The standout singers get the votes, and the people that did really bad and need to be saved get the votes. The middle ground, those contestants that should survive another week, get lost in the action. But he survived. Absurd.

Skinny Meez

Smashmouth Marketing

Ok, so a week ago my sister Anne and Linda and I went to Boston's new ICA Museum to see Streb vs. Gravity (Great night out, btw). mention this idea for an interactive art piece I want to do that would be perfect for the venue. It's flash based and includes animated characters. So today my sister then sent me this link to Meez. It was a bit addictive to sit there for 45 minutes and build my own personal Meez. 45 minutes of my day I won't get back, mind you. But along with a cup of coffee, it was a fun way to start the day.

Happy Valentine's Day

Smashmouth Marketing

So call me corny, but I stumbled on something like this a year or so ago. company that did DNA prints and Fingerprint prints as personalized artwork. decided to go one better and do the work myself. Me and Linda. Unique but one.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

So I Post in Spurts

Smashmouth Marketing

Two or three months at a time. What can I say. It's not that I go underground for a long period of time, it's just that I get caught up in the moment with something else other than writing. Well I'm back. Possibly for a longer period. let's see. My first real post will be coming soon. This year will be interesting, and for me, calming.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale

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B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog

Join me for a complimentary webinar on how to "Achieve a Closed-Loop System for Lead Generation and Management." In this webcast, you'll learn how to: Identify and overcome the 5 barriers to closing the loop Get feedback on all leads

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

as someone in b2b, do you feel left out of the social media buzz? read a good article on "what's wrong with social media for b2b marketing" by john miller who also writes the modern b2b marketing blog

WOM 37

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Spam

PR Meets Marketing

Spam 23

Marketing Edge

Marketing Edge

in the growing trend to reach beyond traditional messaging, corporate america increasingly taps the unlimited pool of user-generated content as advertisements. doritos is sponsoring the “crash the super bowl” commercial contest in which

What Makes QlikTech So Good?

Customer Experience Matrix

To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good. What they barely do is discuss the technology itself.

How do I Generate More Leads from my Website?

Anything Goes Marketing

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites. This item didn't even crack the top 5 for vendors! What does this mean? What does this mean? link beside it.

Paper 11

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

CEOs continue to demand better ROI measurement and accountability from marketers. As a result there's been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

Astroturf

PR Meets Marketing

Astroturf

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation Blog

Sales people often lack the support of a dedicated marketing team that is able to execute lead generation programs on their behalf. This is particularity true in small companies. Still, those sales people succeed in spite of it all

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. He doesn't pull any punches.

B2B Lead management is far from an easy task

B2B Lead Generation Blog

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management? Lead management is a multistage process that manages the conversion of sales leads to customers.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Blogger: Redirecting

Buzz Marketing for Technology

In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims “Spending on Conversational Marketing will Outpace Traditional Marketing by 2012