Smashmouth Marketing
OCTOBER 28, 2009
Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog.
Smashmouth Marketing
OCTOBER 28, 2009
Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog.
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Smashmouth Marketing
OCTOBER 21, 2009
MarketingProfs Digital Mixer kicked off yesterday with some great speakers. I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. #mpdm if you missed it - enjoy - - [link].
Smashmouth Marketing
OCTOBER 21, 2009
If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about.
Smashmouth Marketing
OCTOBER 19, 2009
Which of the following is a good sales outcome for introductory appointments? Proposal : The prospect let you pitch him for 30 minutes, told you to send a proposal and CC his director, who handles these types of projects. 2nd Meeting : The prospect discussed her business issues with you, you asked good questions, you shared some anecdotal stories about how some of your clients have similar issues, and she asked for a second meeting.
Smashmouth Marketing
OCTOBER 12, 2009
We had a prospect ask this past month to give her 10 reasons to work with Green Leads. It was an interesting request, but we took it on with a twist. We delivered not 10 reasons, but 15 thoughts to ponder. Thought I'd share it. My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities. 15 Demand Gen Thoughts - Make Your Q4 Numbers View more presentations from Michael Damphousse.
Smashmouth Marketing
OCTOBER 8, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. (I'm assuming you are talking Marcom?
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