Mon.Mar 21, 2011

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4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Numbers get attention. Go ahead.

Eight Scintillating Lessons from SXSW

grow - Practical Marketing Solutions

I heard a story about a business man who had a half-day layover in Paris.  He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.&#. That’s a little how I feel about trying to describe my first experience at SXSW, the World Cup of Interactive Media, Film and Music. Here is his TED talk. He said the U.S.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Tweet Is your company website not doing its job — i.e. generating leads and sales? asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Below you’ll find their tips and as well as mine. Design. 1. Check to see if your site is easy to see via the iPhone or iPad. Check your site speed. Images aren’t clickable. 6. Content.

The Top 4 Traits Of A Great Inside Sales Rep

Sales Prospecting Perspectives

During interviews, candidates typically ask me the same question: “What trait makes someone a great rep for AG?” ” There is not one specific trait that a makes an inside sales rep great at the job. The best inside reps aren’t necessarily the ones who have the very best phone presence or make the most dials. There are 4 important categories to measure in order to gauge your inside rep’s performance. The goal is to push your reps to excel in all 4 categories in order to guarantee their best performance for your team.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Step 1 for Social Media Implementation: Setting Social Media Policy


Before you setup your Twitter profile or Facebook page, do you have a social media policy for your organization? While your company or organization may just be starting to use social media, it is likely that employees and others connected to your organization are already using and interacting on social media in some fashion. How should employees, contractors, etc. What’s ok to discuss?

3 Ways to Influence the Quora Community

It's All About Revenue

by Joe Chernov | Tweet this. About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  The first post took a look at a seldom-discussed value associated with a company’s socially engaged customers – Net Promoter Score.  Let’s have a look at each. Answer First. Speed is becoming the great equalizer when it comes to social business. 

What Fascinates Us About Landing Page Tests?

Modern B2B Marketing

by Andrew Spoeth. Marketers love looking at the results of A/B landing page tests. We’re almost addicted to it. But what is it about landing page tests that fascinates us? I’ve been thinking a lot recently about landing page design and landing page testing. One of the reasons being a webinar that Marketo is hosting with Anne Holland, founder of, on March 23.

Vote: What Makes You Read a Blog Post?

Writing on the Web

What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials. highly value what he says: 1. Sometimes the only thing that will save a blog post is a great headline. Digg this!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion


We all know that starting a blog can feel daunting. Most of us aren’t professional writers or communications majors and the combined effort of brainstorming great topics and delivering them in an engaging way can feel pretty overwhelming. Worse yet, starting a blog from zero subscribers can mean a slow onramp and potentially losing the motivation to keep blogging. Enough with the downers.

LinkedIn Tip 7: Using Tags | Marketri


Putting for Par’s: Are you practicing properly?

Your Sales Management Guru

Sales Leadership: Are you practicing properly? Putting for Par’s. happen to be in Florida this weekend, taking a few days off to visit relatives, play golf and enjoy the weather.  We played 36 holes the past two days, my first real golf of the season so before we came down from Knoxville I went to the driving range at home and hit two buckets of balls to attempt to regain some form of respectability. Prior to my first round I hit another ½ bucket of balls and a few casual strokes on the putting green and boom, then off to the number 1 tee box. Move up and move ahead!

Qualify B2B Marketing Leads with a Thank You! – B2B Marketing and Sales Tip #317

B2B Lead Blog

When building out integrated programs I like to map out every touch point, its call-to-action and other links included (information gathering opportunities) in that touch. There’s been lots of buzz about forms.  Do they help or hurt your lead generation efforts?  I’m not sure, but here at ReachForce we use forms

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Activate Facebook Insights for Your Website


So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page. I'm pretty sure that you'll be happy with the improvements you make and that you'll quickly see how more engagement, frequent content updates, and high quality CTAs will lead to more fans.

The Farmer update and "feeding the content machine"


Image by Joelk75 via Flickr. Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our Web sites. Then came blogs, which required even more content to feed to the content machine. Then came the rest of social media. Organic Search content creation Google

How Do You Use Your Email List Effectively? [Marketing Cast]


Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. It’s like the fading memory of a once-cherished rendezvous that turned into a burdensome relationship. But hey, maybe you can reawaken this first feeling of euphoria in your email subscribers. Earn the Attention of Email Subscribers.

Connecting Thought Leadership to Sales

Digital B2B Marketing

perfectly aligned. Look close: It is a carefully built miniature! Chris Koch's most recent headline really caught my attention: Three Ways to Link Marketing to Revenue without Metrics. Beyond a great headline, he has great advice for

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Twitter: The First 5 Years

Client Bridge

The very first tweet was sent five years ago today, by Twitter co-founder Jack Dorsey: Since then, Twitter has enjoyed explosive growth. From the Twitter blog, a look at some of the numbers.

Future of Marketing - Technology Enabled Personalized Marketing

Connect the Docs

Customers have very heterogeneous needs. So, it indeed is challenging for us marketers to personalize marketing. Let us address 2 questions. Question 1. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. Question 2. How to personalize marketing? Follow the ICE Formula. I – Identify your Buyer Persona. buyer persona is not just a zombie - but a profile based on your understanding of a real customer and their real wants. C – Create Compelling Content. Engage and educate them. Thought Leadershi

How to Keep Customers Happy

Client Bridge

Tiny things can make a big difference to your customers. Being treated well often trumps price as the defining piece of a customer's experience. Companies should "sweat the small stuff" whenever they can, so customers don't have to. From Adam Helweh at Social Media Explorer , here are some ways to honor your customers. Hire employees that are customer-focused, rather than money-focused. Make your customers feel smart with great content. Your website should be easy to navigate. Make it easy to submit feedback and suggestions. Sell a product that is what you advertised. Simplify transactions.

Why Leaders Don’t Learn from Success

Fearless Competitor

To Learn, You Need to Fail. Let’s Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They learn much more from failure. Read it at  [link] or click the image. The authors say “ Success can breed failure by hindering learning.&#. Overconfidence bias – Success leads to self-assurance.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Top 10 Content Marketing Blogs

Client Bridge takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. The Top Blogs: Ads of the World). PSFK). Search Engine Watch. Search Engine Land.'s Blog. Lee Odden's Top Rank Blog. Brian Solis' Andy Beal's Marketing Pilgrim. Search Engine Journal. The Compete Blog. Excluded from the analysis, as their model is significantly different from other content marketing blogs. The Averages: 2.4 posts per day. 1278 words per post. Average age of blog = 6.7 years. years.

5 Tips to Set Up Your Business for Sales and Marketing Success


We're lucky at HubSpot that the marketing team and sales team have a great relationship. Sure, there's always some tension about lead quality or lead follow up, but our marketing and sales teams have constant communication and an SLA we've developed together to ensure we can help each other be more effective. What's the key to success? Tip #1: Communicate Campaigns. Tip #2: Provide Soundbites.

How To Get Referrals

Business Growth Development

Wouldn’t it be nice if you didn’t have to do all the selling and marketing for your business ?  That prospects would call you up once in a while, already convinced by what you could do for their business because they’ve seen and heard it already from somebody just like them. You can if you know how to get referrals. Get referrals by making it a logical step in your marketing and sales processes.

5 Ways NOT to Structure a PPC Campaign


Many businesses want to do more with Internet marketing and they automatically think search engine optimization is the way to go. The problem for many businesses is that moving up the organic rankings sometimes takes time. For this reason, PPC … Continue reading → The post 5 Ways NOT to Structure a PPC Campaign appeared first on Fathom. Paid Advertising/SEM/Display


2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.