Marketers Do a Bad Job Selecting Marketing Automation Systems
Customer Experience Matrix
NOVEMBER 15, 2011
I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot. Here are some statistics. About half of buyers consider only one system , I’m told by various vendors. Some may have known exactly what they needed in advance, but the great majority are just buying the first system that seems to do what they need.
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