Customer Experience Matrix

MAY 9, 2024

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must fill to convert their current systems into the functional equivalent of a CDP. I recently checked how many responses we’ve received, and was disappointed that there were just fourteen. Obviously this isn’t enough to draw statistically meaningful conclusions, especially when you bear in mind that the audience of CDP Institute members can’t be considered represe

Ideal Customer Profiles 156

Ideal Customer Profiles Privacy Profiling Buy 156

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Branding 78

Branding Allocation Paid Search Agency Planning 78

Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Please read Kim Davis’ excellent analysis of what that does and doesn’t mean. A closer look at the 3,000-ish new tools underlines that point. No fewer than 77% are genAI-based and more than half of those relate to content creation.

Marketing AI 77

Marketing AI Video Marketing Branding 77

Salesforce Marketing Cloud

MAY 9, 2024

Learn to unlock data and build with AI Show off your AI innovations with the #BuiltWithEinstein Quest Join an AI + Data Community Tour stop Attend the AI NOW Tour Participate in an Ask Me Anything (AMA) with Salesforce Developers Attend a World Tour in your city We are in the midst of the artificial intelligence (AI) revolution, which is creating the most significant shifts and opportunities for Salesforce Admins and Developers in decades.

Marketing AI 72

Marketing AI Enterprise Management Work Management Marketing Management 72

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Envy

MAY 9, 2024

Probably the most controversial of all paid campaigns , competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.

Campaigns 62

Campaigns Google Ads Intent Leads 62

Square 2 Marketing

MAY 9, 2024

When you crafted your content marketing strategy, were you thinking digital-first? Sure, digital assets are likely in there with a webinar, a video series or perhaps content written to link to in a nurture campaign. But digital content can’t just be an afterthought – even in B2B. It’s got to be the foundation.

Webinar Metrics 65

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 65

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.

Marketing AI 64

Marketing AI Paid Search Agency Work Management Marketing Management 64

PureB2B

MAY 9, 2024

Without high-quality data, your email marketing campaigns may lead to poor results. Here are the signs of B2B data decay in your email lists.

B2B 68

B2B High Quality Lead Email Marketing B2B Marketing 68

Martech

MAY 9, 2024

HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. The Cambridge, Mass., digital marketing vendor reported earnings at $1.68 a share and revenue of $617.4 million for the first quarter of 2024. The earnings are up 40% from the same period last year and a 23% increase in revenue.

Hubspot 62

Hubspot Marketing Management Buy Spending 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

MAY 9, 2024

Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Not only does a good plan ensure that everything goes smoothly the day of, but it’s also necessary to maximize lead capture. A successful event is one that, at the minimum, is coordinated and enjoyable, but ideally also secures and converts valuable leads for your business.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. When we spoke, he was driving to an airport in Croatia, but he was still able to address the “trough of disillusionment” that might be just around the corner for some — not all — uses of generative AI.

Marketing AI 62

Marketing AI Enterprise Management Work Management Marketing Management 62

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.

Trends 56

Trends Advertising Agencies Paid Search Agency Top of Funnel 56

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is that pivotal moment when a prospective customer feels intense pain from a problem that your solution could instantly alleviate — if only they were aware it existed.

Ideal Customer Profiles 56

Ideal Customer Profiles Marketing Management Terms and Conditions Buyer Personas 56

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CopyBlogger

MAY 9, 2024

This post will introduce you to 13 excellent writing side hustles you can pursue to make an additional $1,000 to. Continue Reading The post 13 Writing Side Hustles To Earn An Extra $1,000 appeared first on Copyblogger.

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Ahrefs

MAY 9, 2024

Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.

Template 53

Template SEO Consulting Ad Agencies 53

B2B Digital Marketer

MAY 9, 2024

B2B Digital Marketer Getting to the Heart of Sales and Marketing Alignment Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Insights for Sales and Marketing Synergy Essential Aspect of Aligning Sales and Marketing Strategies In the pod

Work Management 52

Work Management Marketing & Strategy Paid Search Agency Sales Qualified Leads 52

protocol 80

MAY 9, 2024

With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only accessing email on the go, but also relying on search engines and AI-powered assistants to help them find how-tos, products, and services.

B2B Marketing 52

B2B Marketing B2B Internet Marketing Paid Search Agency 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. In fact, outsourced lead generation can produce 43% more outcomes compared to in-house lead creation. This guide explores the following: Understanding lead generation outsourcing How lead generation outsourcing works The benefits of outsourced lead generation Overcoming ch

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

Advertisements 52

Advertisements Advertising Branding Brand Identity 52

B2BMarketing.net

MAY 9, 2024

In this week’s episode of the B2B Marketing Podcast, David Rowlands Head of Product, B2B Marketing and Propolis sat down with Lynzi Ashworth, Marketing Director, Aon to discuss marketing’s impact on the overall business and more importantly – how to prove it. From understanding the growth priorities in the business to getting into a strategic mindset and showcasing your brand success, they discuss everything you need to be doing to drive revenue.

Demand Generation 52

Demand Generation B2B Marketing Demand B2B 52

Lead Forensics

MAY 9, 2024

But what do we mean by “the best sales team”? We mean world-class. If you’re pushing everything you’ve got in the right way and maintaining the highest standard, there’s no reason you can’t bring results that show your product, your organization and your sales team are a cut above the rest. So how is this achieved? These 10 steps will see you through to building a world-class B2B sales team. 1) Hire the right people Whether starting from scratch or looking to bring some new blood to your existin

Class 52

Class B2B Sales Ad Building Work Management 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Science Review

MAY 9, 2024

Learn how artificial intelligence (AI) can modernize your content approach in areas beyond content creation from Content Science experts.

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Valasys

MAY 9, 2024

America is one of the most well-established countries in the world. It is the fastest and most significant economic growth, has a diverse market, and plays a vital role in the world’s economy. It takes second place when it comes to purchasing power parity economy. The USA’s currency is the most used in international transactions. It is accepted worldwide because of its significant role in financial dominance, stability, and many other factors, including global trade.

Buy 40

Buy High Quality Lead Multi-Channel Lead Ranking 40

Optinmonster

MAY 9, 2024

Are you looking for new ways to grow your business? Not sure how to build a mailing list or what are its advantages? For some business owners, email marketing may seem archaic. With the prevalence of social media and a hundred other forms of messaging, the traditional email format might feel relatively old. However, email remains one of the most powerful forms of business communication.

Ad Building 75

Ad Building Ad Exchange List Brokers Email Marketing 75

Valasys

MAY 9, 2024

Customer service and support in the B2B domain have experienced an amazing evolution over the years. The start of repeated payment models and the transition toward customer success have drawn powerful landmarks in this advancement. The next game-changing turn in this arena is the incorporation of AI, an evolution that ensures the circle of customer experiences.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Lead Ranking Churn Rate 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Spiralytics

MAY 9, 2024

Remember those polls you had fun answering on Instagram? Or when you saw behind-the-scenes footage of your favorite brand’s photoshoot? You may not notice, but these bits of information are ephemeral content. The great thing about them is they work like a charm at reeling in customers and keeping audiences hooked. Ads on Instagram Stories have the potential to reach over 500 million individuals , given that half a billion users tune into Instagram Stories every day.

Planning 62

Planning Advertising Agencies Paid Search Agency Urgency Marketing 62

Valasys

MAY 9, 2024

In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. With a unique blend of skills and strategies, Steven has consistently achieved success in the competitive field of digital marketing. From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional.

Top of Funnel 40

Top of Funnel Personalization Work Management Marketing Management 40

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. Here we’ll de-mystify content distribution, define what it is, best practices, and how to use some advanced content distribution strategies to get the most out of your marketing assets.

Paid Content 59

Paid Content Distribution Top of Funnel Webinar Metrics 59