CMO of the Future
Buzz Marketing for Technology
DECEMBER 9, 2008
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them.
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