Sat.Oct 20, 2007 - Fri.Oct 26, 2007

Trending Sources

FEMA Screws up Again

PR Meets Marketing

Wow, FEMA does it again. According to the Associated Press through SF Chronicle online, FEMA called a press conference that included FEMA employees as reporters :  . The agency - much maligned for its sluggish response to Hurricane Katrina over two years ago - arranged to have FEMA employees play the part of independent reporters Tuesday and ask questions of Vice Adm. Harvey E.

What is RSS? Check out this video

Anything Goes Marketing

Instead of me writing about what RSS (Real Simple Syndication) is , I'll let this whiteboard geek tell you all about it (thanks MarketingProfs!). Feel free to pass this along to your manager who doesn't understand what the hell RSS is and doesn't want to invest in it: Chad H.

Marketing Edge

Marketing Edge

time 14:43. ok, let me put social networks into some kind of perspective so those that have a life beyond the web can appreciate the concept: so you're having a baby. understand, having five children myself, that women get together

Blogger: Redirecting

Buzz Marketing for Technology

Is Podcasting Dead? No way - if fact I am hearing about more marketers considering podcasting in 2008 than any year before - why they realize it is part of an integrated marketing strategy not a stand alone tactic

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Blogger: Redirecting

Buzz Marketing for Technology

Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it's limited to 140 characters. The leader in the space is Twitter. According to a recent blog post by Peter Kim, Twitter is now

PRMeetsMarketig Weekly Digest: October 25, 2007

PR Meets Marketing

Who would've thought a $15 billion valuation for Facebook? figured so many people are blogging about this that there's no need to include in this weeks digest. Here's your Weekly Digest:  . It's the Positive that Counts. David Meerman Scott writes an interesting post about the power "negative" headlines to drive traffic on your website. Who knew, my glass half-empty perspective may actually help drive traffic! =)   Where's My Abacus? Would this issue be less relevant if we moved to a cost-per-click or action model versus cost per impression model? Probably not. Know When to Fold ‘em.

Subject lines that work

Anything Goes Marketing

Good post on how to write subject lines with examples from Adrian Singer over at software projects. Here are his four main characteristics of how to write a successful subject line: #1. It needs to reference something you know about #2. It needs to be something that is important to you #3. It needs to have an expiration or urgency factor #4. It needs to be something you yourself can act upon Here is his top example: Your Mortgage is late. Pay today to avoid a penalty Thanks Adrian, Chad H.

What is the True State of Search Marketing?

WebMarketCentral

On Wednesday this week, MarketingSherpa hosted a presentation on Search Marketing Trends and Tactics (that's the link to the PDF; the audio is here ). The same day, Bill Gadless at the B2B Web Strategy Blog wrote a post on The True State of B2B Search Engine Marketing. Combining information from the two paints an interesting picture of the current search marketing landscape.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Blogger: Redirecting

Buzz Marketing for Technology

At the recent MarketingProf's conference I encountered an innovative idea for using a blog. just haven't been able to get it out of my mind, so I wanted to share it with you … A panel run by David Armano on Social Media in a B2B world

Lunch or Networking? - Oracle Lunch 2.0

PR Meets Marketing

I attended my first Lunch 2.0 at the Oracle campuses today. Lunch 2.0 is an event that is starting to spread not only through the Bay Area but also overseas ( Jeremiah Owyang of Web Strategist brought it to Hong Kong recently).  . The event had excellent food and presentations about Oracle's upcoming Web 2.0 tech for enterprises. This leads me to think about the pros or cons of holding such an event. Pros: Great way to discuss your products and services over a free lunch. Can leverage the event to look for new employees. Position your company as forward thinking by hosting a networking event.

Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers? think you can and those of you in B2C already do this quite well. At a recent MarketingSherpa's Boston Summit , Liz Thibeault, Senior Marketing Programs Manager, EMC Corp., You can also blend into the mix data based on past purchases, role within the organization etc. Chad H.

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Book Review: Value Acceleration

WebMarketCentral

Goozé and Mroz argue that marketing (defined as the entire process of determining customer needs, guiding product development based on customer and competitive intelligence, promotion and sales) is the central function of every company—it aligns marketplace needs with the organization's core competencies. The authors make a compelling case—up to a point. The inevitable outcome—surprise!—is

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Wonder What Other Bloggers Are Reading?

My Travels on the Net

I'm testing out www.BlogRolling.com to see if it really is an easy way to add blogs and websites to my blogroll and I came across the BlogRolling.com Hot 500. This is a list of the 500 most linked to by other BlogRoll.com members. Check it out if you're interested in seeing what others are reading. Keep in mind this is not a list of the 500 blogs on the internet; just the blogs most often linked to by other BlogRolling.com members

Fruits and vegetables

PR Meets Marketing

Fruits and vegetables

PR 2
PR 2

Smart Marketing: Small business marketing tip - Differentiate your small business for more memorable marketing

Smart Marketing

if your small business marketing challenge is to stand out from a crowded competitive field, differentiation might be the way. most small businesses are stuck in what i call the "muddle in the middle". that is the netherworld of

New on WebMarketCentral: Marketing Careers and Events

WebMarketCentral

Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events. The Career Opportunities area enables you to search for jobs by category, including Advertising, Public Relations, Graphic Design and B2B Sales.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.